Director, Integrated Marketing - Public Cloud
Rackspace - San Antonio, Texas, United States, 78208Work at Rackspace
Overview
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Overview
Oversee the planning, creation, orchestration, and optimization of global multi-channel marketing campaigns, ensuring consistency and cohesion across all touchpoints that balance long-term planning with constant testing and optimization.Design, implement and optimize a Rackspace integrated campaign framework for acquiring new customers and for expanding our footprint with our installed base.Collaborate closely with field marketing and sales leadership to ensure the plan is aligned with the sales objectives and growth targets for the regions.Lead a team of talented, agile integrated campaign marketers including product marketers, digital marketers and program managers, fostering a culture of excellence, innovation, and collaboration. Leverage the team to shape and execute the campaign plans globally and locally for regions as needed.Drive a data-driven and agile approach to campaign development and execution that enables regular optimization for ROI.Work collaboratively with field marketing, product management, alliances, brand, creative services, analyst relations, PR, events and operations on developing and executing the strategies and plans. Collaborate with these teams to drive required input and deliverables for the successful execution of planned marketing campaigns.Own the implementation and iteration of Rackspace's buyer journey, working with relevant stakeholders to map personas and messaging, align campaign tactics and programs, oversee segmentation, and help build cross-functional acquisition and expansion strategies across the journey.Regularly measure, report on and analyze campaign performance to identify trends, insights and optimization opportunities to achieve maximum ROI.Manage the overall Integrated Marketing campaign budget for the business unit marketing team, ensuring strategic allocation of resources to high-impact activities.Stay abreast of market trends, competitive landscape, and customer needs, using insights to inform and adapt marketing strategies and identify opportunities for growth.Drive cross-functional collaboration within the organization to ensure cohesive messaging and customer experiences across all program touchpoints.Champion the Rackspace brand, ensuring consistency with global branding guidelines while tailoring approaches to meet local market needs.Required Skills:-
A minimum of 10 years of experience in B2B technology services marketing, with at least 5 years in a leadership role within field marketing, demand generation, campaigns, digital marketing or related areas.Deep understanding of technology services market dynamics, customer segments, and sales cycles. Experience in the Americas and European markets, Asia Pacific experience is a plus.Knowledge of cloud technology and the players from either direct marketing experience and/or adjacent experience.Inbound and outbound marketing strategy/execution experience and an understanding of digital marketing best practices.Experience driving pipeline and revenue results across multiple channels, including scaling global strategy and programs for local execution.Deep understanding of integrated campaign best practices, playbooks, customer journeys, etc.Experience managing agencies for support and execution of campaigns and programs.Strong leadership skills with experience managing through impact and influence diverse and geographically dispersed teams.Excellent communication, collaboration, and stakeholder management skills.Proficiency in marketing automation, CRM and digital marketing toolsAbility to travel as required for the role.Travel:-
As per business requirementsSponsorship:-
This role is not sponsorship eligible.Disclaimer
The above information has been designed to indicate the general nature and level of work performed by employees in this classification.It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the employee assigned to this job.
Physical Demands:-
General office environment.May require long period sitting and viewing a computer monitor.No special physical demands required.The following information is required by theColorado Equal Pay Transparency Act and the New York City Pay Transparency Act. This applies only to individuals working in the state of Colorado or in New York City.The anticipated starting pay range of Colorado and New York City applicants for this role is $143,700 - 191,600 and $153,000 - $204,000Based on eligibility, compensation for the role may include variable compensation in the form of bonus, commissions, or other discretionary payments.These discretionary payments are based on company and/or individual performance, and may change at any time.Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location.Information on benefits offered is here.#LI-VM1 #LI-Remote #LI-USA #rackspace
About Rackspace Technology
We are the multicloud solutions experts. We combine our expertise with the world's leading technologies - across applications, data and security - to deliver end-to-end solutions. We have a proven record of advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimizing returns into the future. Named a best place to work, year after year according to Fortune, Forbes and Glassdoor, we attract and develop world-class talent. Join us on our mission to embrace technology, empower customers and deliver the future.
More on Rackspace Technology
Though we're all different, Rackers thrive through our connection to a central goal: to be a valued member of a winning team on an inspiring mission. We bring our whole selves to work every day. And we embrace the notion that unique perspectives fuel innovation and enable us to best serve our customers and communities around the globe. We welcome you to apply today and want you to know that we are committed to offering equal employment opportunity without regard to age, color, disability, gender reassignment or identity or expression, genetic information, marital or civil partner status, pregnancy or maternity status, military or veteran status, nationality, ethnic or national origin, race, religion or belief, sexual orientation, or any legally protected characteristic. If you have a disability or special need that requires accommodation, please let us know.