AEG
Senior Marketing Manager - Dallas, TX
AEG - Dallas, Texas, United States, 75215
Work at AEG
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Overview
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Sr. Marketing Manager - TOCA Social (Dallas, TX) Location: Dallas, Texas Reports to: VP of Brand Creative & Marketing, TOCA Social Type: Full-Time Everybody Plays at TOCA Social
TOCA Social is where the worlds of soccer, socializing, and unforgettable entertainment collide. Think next-level soccer-based games, incredible food and drink, vibrant music, and a space made for connection-no football knowledge required.
Following our successful UK launch, we are bringing TOCA Social to the U.S., starting in Grandscape in Dallas, Texas. This is more than a venue-it's an experience. We're seeking an ambitious and versatile Sr. Marketing Manager who's ready to roll up their sleeves, drive buzz, and help us successfully launch and grow in Dallas-with the potential to scale with us nationally.
About the Role
This is a rare opportunity to join a brand on the verge of U.S. expansion and make an immediate impact. You will be the boots-on-the-ground marketing lead, managing all aspects of local marketing-from grassroots partnerships to content execution, in-venue experiences, and launch strategy.
Your Mission
Launch TOCA Social Dallas and make it a destination. You'll be responsible for creating buzz, driving foot traffic, and building deep community engagement, with a marketing playbook tailored for Dallas-Fort Worth (DFW).
Key Responsibilities
Strategy & Execution:
Lead go-to-market planning and launch execution for TOCA Social's first U.S. venue. Localize and adapt brand messaging, campaigns, and creative to resonate with U.S. and DFW audiences. Own in-venue marketing efforts including signage, event support, and promotional materials. Content & Channel Management:
Support content strategy across social, email, and paid channels in collaboration with UK-based Social Media Manager and Marketing Executive. Develop and execute local campaigns that highlight the venue, activations, events, and brand moments. Partnerships & Community Engagement:
Build partnerships with DFW-based soccer clubs, leagues, supporter groups, and schools. Activate influencers, ex-players, and media personalities to amplify awareness and credibility. Coordinate soccer watch parties (World Cup, MLS, Premier League, Champions League) to drive fan engagement. Brand & Buzz Building:
Execute grassroots initiatives and collaborate with local agencies, venues, and creators. Drive local PR and experiential activations that create word-of-mouth and media attention. Be the face of TOCA Social locally-attending events, hosting VIPs, and embodying the energy of the brand. Who You Are
Dallas-Focused: You've spent at least 5 years in the DFW market and deeply understand the people, places, media, and culture that drive influence and foot traffic. Marketing Generalist with Hustle: You have a strong foundation in marketing (hospitality, entertainment, or venue-based preferred) and aren't afraid to get hands-on. Culturally Connected: Passionate about soccer, events, lifestyle, or social entertainment. You know what makes fans, guests, and communities tick. Strong Communicator: Comfortable connecting with everyone from board members to local creators and youth leagues. Collaborative Leader: You can manage up, across, and down-aligning with internal teams while owning your lane. Growth-Ready: You're ready to scale your role and responsibilities as we expand nationally. Bonus Points For
Experience in companies like Topgolf, Dave & Buster's, Main Event, CineMark, Studio Grill, or similar consumer/venue brands. Background in sports or fan engagement marketing. Previous venue openings or U.S. market launches. Experience with paid media buying and performance tracking tools. Why Join TOCA Social?
Be the face of a global brand's U.S. launch. Shape the voice and presence of a new kind of entertainment experience. Work alongside passionate teammates who thrive on creativity, energy, and purpose. Enjoy growth potential as TOCA Social expands across North America.
Sr. Marketing Manager - TOCA Social (Dallas, TX) Location: Dallas, Texas Reports to: VP of Brand Creative & Marketing, TOCA Social Type: Full-Time Everybody Plays at TOCA Social
TOCA Social is where the worlds of soccer, socializing, and unforgettable entertainment collide. Think next-level soccer-based games, incredible food and drink, vibrant music, and a space made for connection-no football knowledge required.
Following our successful UK launch, we are bringing TOCA Social to the U.S., starting in Grandscape in Dallas, Texas. This is more than a venue-it's an experience. We're seeking an ambitious and versatile Sr. Marketing Manager who's ready to roll up their sleeves, drive buzz, and help us successfully launch and grow in Dallas-with the potential to scale with us nationally.
About the Role
This is a rare opportunity to join a brand on the verge of U.S. expansion and make an immediate impact. You will be the boots-on-the-ground marketing lead, managing all aspects of local marketing-from grassroots partnerships to content execution, in-venue experiences, and launch strategy.
Your Mission
Launch TOCA Social Dallas and make it a destination. You'll be responsible for creating buzz, driving foot traffic, and building deep community engagement, with a marketing playbook tailored for Dallas-Fort Worth (DFW).
Key Responsibilities
Strategy & Execution:
Lead go-to-market planning and launch execution for TOCA Social's first U.S. venue. Localize and adapt brand messaging, campaigns, and creative to resonate with U.S. and DFW audiences. Own in-venue marketing efforts including signage, event support, and promotional materials. Content & Channel Management:
Support content strategy across social, email, and paid channels in collaboration with UK-based Social Media Manager and Marketing Executive. Develop and execute local campaigns that highlight the venue, activations, events, and brand moments. Partnerships & Community Engagement:
Build partnerships with DFW-based soccer clubs, leagues, supporter groups, and schools. Activate influencers, ex-players, and media personalities to amplify awareness and credibility. Coordinate soccer watch parties (World Cup, MLS, Premier League, Champions League) to drive fan engagement. Brand & Buzz Building:
Execute grassroots initiatives and collaborate with local agencies, venues, and creators. Drive local PR and experiential activations that create word-of-mouth and media attention. Be the face of TOCA Social locally-attending events, hosting VIPs, and embodying the energy of the brand. Who You Are
Dallas-Focused: You've spent at least 5 years in the DFW market and deeply understand the people, places, media, and culture that drive influence and foot traffic. Marketing Generalist with Hustle: You have a strong foundation in marketing (hospitality, entertainment, or venue-based preferred) and aren't afraid to get hands-on. Culturally Connected: Passionate about soccer, events, lifestyle, or social entertainment. You know what makes fans, guests, and communities tick. Strong Communicator: Comfortable connecting with everyone from board members to local creators and youth leagues. Collaborative Leader: You can manage up, across, and down-aligning with internal teams while owning your lane. Growth-Ready: You're ready to scale your role and responsibilities as we expand nationally. Bonus Points For
Experience in companies like Topgolf, Dave & Buster's, Main Event, CineMark, Studio Grill, or similar consumer/venue brands. Background in sports or fan engagement marketing. Previous venue openings or U.S. market launches. Experience with paid media buying and performance tracking tools. Why Join TOCA Social?
Be the face of a global brand's U.S. launch. Shape the voice and presence of a new kind of entertainment experience. Work alongside passionate teammates who thrive on creativity, energy, and purpose. Enjoy growth potential as TOCA Social expands across North America.