Digital Content Strategist
NAVER U.Hub - Los Angeles, California, United States, 90079Work at NAVER U.Hub
Overview
- View job
Overview
Digital Content Strategist
to join our team and help drive the creation and distribution of compelling content that supports our digital marketing goals. In this role, you will focus on developing content strategies that increase brand visibility, engage our target audience, and drive measurable results. Key Responsibilities: Content Strategy & Development Develop
and
execute
content strategies across various channels (web, social media, blog, email, etc.) to drive traffic, engagement, and conversions. Archive
and
repurpose
content for multiple platforms and occasions Collaborate
with internal teams to create content that supports their initiatives. Develop
content calendars and workflows to ensure consistent and timely content delivery. Plan
and
create
engaging content (blogs, articles, landing pages, emails, social media posts) that align with brand messaging and marketing goals. Email Marketing Create
email content for newsletters, and promotions, and lead nurturing campaigns that resonate with audiences. Track and analyze
email performance and make data-driven adjustments to improve campaign results. Social Media Strategy & Execution Develop
and
manage
organic social media campaigns that drive engagement, build community, and increase brand awareness across platforms (Facebook, Instagram, LinkedIn, etc.). Engage
with followers and online communities to build relationships, answer questions, and generate conversation around the brand. Curate
content for social channels, ensuring a consistent voice and message across all platforms. Monitor
social media trends and conversations to incorporate relevant topics into the content strategy. Analytics & Reporting Track and measure
content performance using tools like Google Analytics, social media insights, and email marketing platforms. Generate reports
on content performance (traffic, engagement, conversions) and recommend improvements to optimize future content strategies. Use data insights
to continually optimize content for better engagement and ROI. Requirements: 3+ years
of experience in content strategy, digital marketing, or a related field. Detail-oriented, with strong project management skills and the ability to meet deadlines in a fast-paced environment. Familiarity with
social media platforms
and best practices for organic growth (Facebook, Instagram, LinkedIn, etc.). Experience with
email marketing
platforms (e.g., Mailchimp, HubSpot). Superb
writing, editing , and communication skills. Creative thinker with the ability to develop fresh and engaging content ideas. Ability to
analyze data
and use insights to refine content strategies.