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Join to apply for the Senior Manager, Creator Marketing role at United Entertainment Group

Join to apply for the Senior Manager, Creator Marketing role at United Entertainment Group

UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture. Our suite of services includes celebrity/influencer programming, music-film-tv/digital-sports partnerships, communications, branded content and experiential.

The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a work hard, play hard environment where a true passion for culture are married with the desire to create business changing work for our clients.

We’re looking for a Senior Manager, Creator Marketing to execute best-in-class creator campaigns across a range of clients and industries. This role sits within our Creator Marketing team and is ideal for someone who thrives on owning creator partnerships from start to finish — from strategy and outreach to contracting, briefing, and performance analysis.

You’ll be at the intersection of brand partnerships, digital culture, and content strategy, developing campaigns that are both impactful and culturally relevant. Whether it’s a seasonal product moment or an always-on brand storytelling effort, you’ll play a key role in crafting campaigns that break through with authenticity and creativity.

This role is perfect for someone who balances operational precision with creative instincts — someone who’s just as comfortable managing contracts and timelines as they are coming up with unexpected creator moments that spark conversation.

Responsibilities

• Own end-to-end execution of creator marketing campaigns, from initial outreach and vetting through contracting, briefing, and performance analysis with little oversight.
• Communicate with creators, talent managers, and agents to ensure timely deliverables and alignment with brand goals.
• Co-develop and implement strategies that align with client KPIs, target audience insights, and platform trends.
• Create detailed creator briefs and host creator briefing calls, ensuring all campaign deliverables, timelines, and messaging guidelines are communicated clearly with little oversight.
• Negotiate competitive rates and contract terms with talent, balancing value with client budgets and ROI goals with the assistance of business affairs.
• Collaborate cross-functionally with brand strategy, paid media, and creative teams to integrate creators seamlessly into broader marketing initiatives.
• Stay ahead of creator trends, cultural moments, and platform innovations to identify new partnership opportunities.
• Develop and maintain strong relationships with creators, managers, and talent agents across all tiers.
• Mentor junior team members, providing oversight and training on best-in-class influencer marketing execution.
  
  
  

Preferred Qualifications

• Proven track record managing large creator campaigns end-to-end, including sourcing, negotiating, contracting, and performance reporting.
• Knowledge of the creator landscape across TikTok, Instagram, YouTube, and emerging platforms.
• Strong negotiation skills and experience working directly with creators, agents, and managers.
• Exceptional project management abilities with the capacity to juggle multiple campaigns and stakeholders simultaneously.
• Understanding of FTC guidelines and legal considerations for paid partnerships.
• Passion for pop culture, digital trends, and emerging voices in the creator economy.
• Experience ideating and executing creator-led events is a plus
• Highly organized and excel at multitasking in a fast-paced environment
• Experience using creator data platforms such as Captiv8, CreatorIQ, etc.
• Experience leveraging data to optimize content, inform strategic pivots and drive measurable results.
• While experience with AI tools like ChatGPT and Copilot isn't a pre-requisite, a desire to create efficiencies through AI integration into workflows is.
  
  
  

Basic Qualifications

• 3-5 years of experience in influencer/creator marketing, talent management, or branded content — preferably within an agency or brand environment.
• A bachelor’s degree or equivalent work experience
  
  
  

$68,000 - $80,000 a year

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

DJE Holdings offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.

DJE Holdings provides equal employment opportunities to applicants and employees. DJE Holdings is a federal contractor or subcontractor subject to certain governmental recordkeeping and reporting requirements for the administration of civil right laws and regulations. Employment decisions are made on the basis of job-related criteria without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military, or veteran status, or any other classification protected by applicable law. We invite all applicants to voluntarily self-identify their race, ethnicity, and gender. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. Information obtained will be retained in a confidential file and separate from personnel records. This information may only be used in accordance with the provision of applicable federal laws, executive orders, and regulations. If you want more information about any of the sections, please check with a company representative.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Information Technology

• Industries

  Public Relations and Communications Services and IT Services and IT Consulting

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