Brahmin Leather Works is hiring: Social Media Specialist in Fairh...
Brahmin Leather Works - Fairhaven, MA, United States, 02719
Work at Brahmin Leather Works
Overview
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Overview
Senior Human Resources Representative at Brahmin Leather Works
ABOUT US
For more than 40 years, Brahmin has been designing luxury handbags that spark confidence in the people who carry them. Our croc-embossed Melbourne leather has been our signature since our start in 1982 and is well-loved for its one-of-a-kind texture. It all starts with a design. Each product is thoughtfully engineered for fashion and functionality.
ABOUT THE TEAM
Love fashion, handbags and pop culture? Then this is the role for you! Our Marketing team is a dynamic group of handbag aficionados whose #1 goal is to make Brahmin a household name. The Marketing team works closely together and collaborates across the Brahmin organization to create buzz and energy for the Brand.
YOUR IMPACT
This individual will collaborate closely across teams on social content plans, video, and thumb-stopping digital-first content. Equal parts creator, communicator, and analyst, you will play a key role in sharing and engaging with our customers on social platforms, while mining for new growth.
WHAT YOU’LL OWN
- Manage Brahmin social media channels day-to-day – content creation, community management, social commerce and reporting.
- Ideate social marketing initiatives and content that drive traffic, engagement, and conversion on Brahmin.com.
- Serve as the lead on community management and social interaction with followers.
- Oversee the social presentation of seasonal tent poles across all social channels.
- Development and management of Brahmin blog for SEO and storytelling.
- Manage day-to-day on meta shops and other social commerce opportunities.
- Perform market research to identify and incorporate key trends into brand’s content strategy.
- Deliver best-in-class data analysis to measure the effectiveness of organic social across platforms.
WHAT WE’RE LOOKING FOR
- Bachelor’s degree in marketing, PR, Communication or related field with 3-5 years of experience.
- Expertise with existing and emerging social media platforms.
- Expert knowledge of social media metrics.
- Experience working in Google Analytics (GA4).
- Experience creating engaging and convincing digital and social content.
- Editorial mindset that seeks to understand what audiences consume.
- Consumer goods experience required and Luxury Retail experience.
- Pop culture, fashion and trend obsessed!
Brahmin Leather Works LLC is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.
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