Marketing Manager - Lash Category
Kiss Products, Inc. - Port Washington, New York, United States, 11050Work at Kiss Products, Inc.
Overview
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Overview
Marketing Manager - Lash category, will be involved in all aspects of lash brand marketing. Key areas of focus include marketing plan development and implementation on a global level of execution of those plans including: media, social media, promotion, PR, digital media, and influencer programs.
Job Description:
Assists Senior Manager in all category marketing activities, planning and budgeting. Manages the execution of all plans on a global basis for all regions and accounts.
Integral role in a Brand Marketing team by overseeing all efforts involved in traditional brand marketing – strategy, public relations, media, influencers, promotions, sampling, packaging, ecommerce, sales support, and retailer signage.
Oversees category budget and program management of all projects to ensure alignment, accuracy and executional excellence.
Provides category and brand recommendations for promotional planning, and marketing support activities for both retail channel and e-commerce site.
Manages all aspects and works with all internal partners and external agencies to develop promotional assortments, approve concepts, artwork, renderings, sell sheets, support planning and forecasting for US and assist with synergies with global retail accounts.
Key role in digital media and communications including briefing agencies, establishing content and media strategy, establishing KPIs and goals, researching new platform opportunities, participating in the asset creation process.
Establish influencer marketing strategy for US and global; brief and develop contracts with agencies, influencer selection and approval; leading the integration of content into marketing efforts.
Coordinates & interacts regularly with internal partners for brand integration and execution of all programs.
Works closely with Product Development and Creative teams to execute all artwork requirements for both existing & new items globally.
Reports to Senior Manager of Global Marketing, Lash.
Qualifications:
Marketing major required/MBA desired.
6-8 years progressive brand Marketing experience with a track record of success – examples to be shown.
Beauty or consumer packaged goods background preferred.
Detail-oriented, collaborative, have a positive attitude, a self-starter, be well organized and possess good interpersonal skills.
Experience working in both e-commerce channel and mass retail channel.
Social & digital media experience and knowledge required.
Experience working with agencies required.
Strong strategic, presentation and executional skills.
Examples of past marketing presentation work are encouraged.
Excellent communication and interpersonal skills.
Results-oriented and strategic thinker. Ability to work independently in a fast-paced environment.
Outstanding computer skills in PowerPoint, Excel, and Microsoft Word are a must.
Travel required; approximately four times a year.
We offer a competitive benefits package!
401(k) Savings Plan
Premium Medical Insurance Coverage
Year-end Bonus Plan
Paid Time Off (PTO) based on seniority
Paid Holidays
Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
Summer Friday
Complimentary Gourmet Breakfast, Lunch, and Dinner
Relocation Support for New Hires*
Work Anniversary Recognitions
Congratulatory & Condolence Gifts
Employee Referral Bonus Program
License/Certification Reimbursements*
Corporate Employee Discounts
Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
Commuter Support (Shuttle Bus Program)*
Vehicle Perks*
The anticipated compensation range is:
69,000.00 - 137,000.00 USD Annual
Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.
Kiss Nail Products, Inc., or Kiss Distribution Corporation or Ivy Enterprises, Inc., or AST Systems, LLC, or Red Beauty, Inc., Dae Do, Inc. (collectively, the “Company”) is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.
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