Senior Marketing Manager - Loyalty and CRM
Frontier Communications - Tampa, Florida, us, 33646![Frontier Communications](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
What we're seeking:We are seeking a talented and detail-oriented Senior Marketing Manager with an analytical background, data visualization, executive presentation, and strong project management skills to join our expanding Loyalty and Analytics Team. The job requires 4 days in the office at the Dallas, Texas or Tampa, Florida facilities. If you are passionate about leveraging data to drive marketing strategies and have a knack for creating compelling data-led executive presentations, we want to hear from you. In this in-person role, you will be required to report to either 1919 McKinney Ave, Dallas, TX, or 610 N. Morgan St, Tampa, FL to complete your work responsibilities.
What we need in you:
What you'll do:Market Research:
Stay abreast of industry trends, competitor activities, and emerging technologies to inform marketing strategiesConduct market research to identify opportunities and threats, providing valuable insights for strategic decision-makingDevelop opportunity areas to improve Voice of the Customer and NPS using the Medallia Platform and/or Voice of the Customer analyticsStrategy Development:
Translate data-driven insights into compelling narratives, showcasing the impact of marketing initiatives on business objectivesCreate visually appealing and insightful executive presentations that effectively communicate complex loyalty & marketing data and strategies to leadershipCollaborate with loyalty, marketing, sales, and product teams to gather information for presentations and ensure alignment with organizational goalsDevelop CRM communications channel strategy and own tactics for driving growth in email and SMS subscriber lists for prospecting and base communicationsProject Management:
Experience collaborating across teams including customer service, front line, loyalty, marketing, sales, product, and finance teams to ensure alignment and integration of data-driven insights into overall business strategiesLead the development of actions to improve/accelerate KPIs and utilize statistical methods to interpret and draw conclusions from data, contributing to informed decision-making
What we offer:Nothing is more important to our success than the team that built it. That's why we provide benefits to keep you and your family well. Some of which we're most proud to offer includes:Salary Range: $55,000 to $157,00020 PTO (Paid Time Off) days + 10 paid holidays per yearDay one medical, dental, vision and prescription drug plan401k match of 50% on 6% of eligible compensationPersonal & Work Life Balance Resources & Wellness Support AssistanceEmployee Resource GroupsSame-sex spouse and domestic partner benefits coverage10 weeks of paid parental leave, & a phased return to work program for new parentsUp to $10k in adoption program assistance3 weeks of paid caregiver leaveWhat background you should have:Bachelor's degree in marketing, Business, Statistics, or a related field. MBA preferred.Proven experience in marketing data analysis, preferably in telecommunicationProficiency in data analysis tools such as Excel, Google Analytics, and CRM systemsStrong analytical and critical-thinking skills with the ability to translate data into actionable recommendationsExceptional communication and presentation skills with the ability to convey complex information in a clear and compelling mannerGeneral business acumen a must, experience in Telecom and/or subscription service industry a plusAbility to influence and inspire resources who do not report to you to create and deliver functional activities and projectsFamiliarity with visualization tools such as Tableau or Power BI is a plus.Experience with Medallia and VoC/CX tools a plusVoice of the Customer (NPS), loyalty/marketing campaigns, customer behavior, and market trends analysis are a plusAbility to utilize statistical methods to interpret and draw conclusions from data, contributing to informed decision-making are a plus
Frontier salaries are estimated by third parties and may or may not reflect actual or total compensation. Please confirm with your recruiter.In our line of work, where making connections is paramount, fostering a culture of inclusion is fundamental to our values. We firmly believe in leveraging the strength of diversity to drive digital connectivity forward. If your background brings a unique perspective and value different from what we've outlined, we encourage you to apply and join us in our mission to #BuildGigabitAmerica.Frontier Communications is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.Frontier Communications is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.