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Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap. Sales & Marketing Analyst Apply locations: Boston, Huntington Ave; Atlanta, Perimeter; Chicago, N. Green Street; Norwalk, Merritt; New York, World Trade Center Time type: Full time Posted on: Posted 2 Days Ago Time left to apply: End Date: March 31, 2025 (28 days left to apply) Job requisition id: R092235 We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

Job Details

Sales & Marketing Analyst Why this job is important We are seeking a highly skilled Sales and Marketing Analyst to join our Sales and Marketing team. This role is ideal for an individual with a strong background in managing leads and sales data platforms, analysis, sales performance, data visualization and reporting. The Sales and Marketing Analyst will be responsible for quickly gathering, analyzing, and interpreting sales data from multiple sources, providing actionable insights to drive business strategy, and communicating findings to key collaborators in a clear and impactful manner. The role involves providing feedback on upper funnel activities and their results, helping to make decisions on whether to recreate or pivot strategies. The core responsibility is within commercial activation, focusing on cultivating and proving out what marketing efforts are working. The role includes pulling reports to help prove the effectiveness of marketing and making decisions based on those insights. The person in this role will work with various collaborators, finding trends, working within platforms, and reporting key performance indicators (KPIs). Key Responsibilities: Gather data from various sources such as Salesforce, Pardot, Excel. Desk research to identify ways to increase marketing activity that deliver an increase in marketing leads. Analyze and interpret large, complex sales data sets from various internal and external sources to identify trends to increase marketing effectiveness and shared learning. Develop and maintain detailed sales and marketing performance reports, dashboards, and visualizations to track key business metrics and KPIs using Salesforce or PowerBI. Present data-driven insights and recommendations to leadership and cross-functional teams. Create blinded reports and dashboards that are easily understandable and provide actionable insights, ensuring a high standard of data presentation. Collaborate with various teams across the organization to support marketing success and enable stronger decision making. Work under tight deadlines, prioritizing multiple data requests and projects while maintaining attention-to-detail and accuracy. Identify trends, patterns, and opportunities from data to support sales and marketing strategy development. Automate reporting processes to enhance efficiency and accuracy in sales data analysis. Create and support sales and marketing initiatives to increase lead generation, engagement, and sales conversion. Lead assessment, coding and routing management. Ad hoc system administration, executive reporting, and data maintenance. Qualifications: Shown experience as a Sales Analyst, Business Analyst, or Data Analyst, with a focus on sales and performance analytics. Strong portfolio highlighting the ability to present complex data in a clear, concise, and visually appealing way. Expertise in data visualization and advanced reporting, with a deep understanding of best practices in communicating data to diverse collaborators. Experience working with large datasets across multiple platforms and the ability to merge, analyze, and interpret complex data. Advanced proficiency in Excel, including formulas, pivot tables, and macros; experience with SQL or other database query languages is a plus. Strong knowledge of Salesforce is required. Knowledge of Pardot and Microsoft Dynamics preferred but not required. Demonstrated ability to work efficiently in a fast-paced environment, balancing multiple priorities and deadlines. Excellent communication and presentation skills, with the ability to tailor messages to different audiences (technical and non-technical). Strong problem-solving skills, with the ability to identify insights from data and provide actionable recommendations. Preferred Qualifications: Bachelor’s degree in Business, Marketing, Economics, Statistics, or a related field. 3+ years’ experience with

predictive analytics

or

machine learning models

for sales forecasting. Knowledge of brand marketing, custom research and measurement a plus. What’s in it for you We provide a highly competitive benefits package! Medical plans with comprehensive, affordable coverage for a range of health services. Health Savings Account/FSA. Dental, Vision and benefits to cover unique healthcare needs. Wellness Program. 401k with matching. Tuition Reimbursement, Commuter benefits. Unlimited PTO. At Kantar, we are committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics. PRIVACY DISCLOSURE:

Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment. The salary range for this role in Massachusetts is $67,700 - $112,800 /year. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. Location:

Boston, Huntington Ave, United States of America About Us

KANTAR Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow. Privacy For information about how Kantar processes your personal data in the job application process, please click

here

to read our candidate privacy notice.

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