Growve
Content Strategist
Growve - Washington, Utah, United States, 84780
Work at Growve
Overview
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Overview
Job Details
Job Location Washington, UT
Position Type Full Time
Job Shift Any
Job Category Marketing
Content Strategist
Company Overview:
Growve is a leading health and wellness company specializing in acquiring, operating, and growing world-class brands within the active nutrition, dietary supplement, and beauty verticals. Our portfolio includes 15 brands and thousands of unique products.
Position Title: Content Strategist
Position Overview:
We are looking for a bold, data-savvy
Content Strategist
to join our
SunWarrior
team. This brand-focused role will support our Marketing team and lead high-impact creative campaigns that drive awareness, engagement, and conversions. The
Content Strategist
will engage millions of health-conscious consumers excited about their brand and create compelling content across channels, fueled by a passion for health, wellness and performance.
The ideal candidate is a talented creative with experience in consumer brands and digital content, has a high attention to detail, is passionate about process, and understands best practices across all content disciplines.
Key Responsibilities : Work with CMO, web and social media teams to develop and execute a comprehensive digital marketing strategy to support sales growth, brand visibility, and customer engagement. Assist with SEO/SEM efforts to increase organic traffic and search visibility. Create and assist with managing paid advertising campaigns (Google Ads, LinkedIn, META), optimizing for ROI and lead quality. Oversee and analyze campaign performance metrics using tolls like Google Analytics, and TripleWhale. Collaborate with sales, product, and R&D teams to develop content that educates customers and supports the sales process. Partner with the social media team to increase brand awareness and audience engagement. Stay current with competition, social and digital trends, tools, and best practices, especially within the health and wellness sector. Manage external partners, agencies, or creative freelancers as needed. Required Qualifications :
3+ years of experience in content creation, campaign development or digital marketing, specifically Meta, TikTok, and Google/YouTube platforms. Proven track record of
creating campaigns that convert -with metrics to back it up. Ability to leverage
data and insights
to drive content performance and ROI. Deep understanding of content across
social, email web, and influencer
channels. Creative thinker with a strong eye for visual cohesion and brand tone with a data-driven mindset. Excellent communication skills and the ability to collaborate effectively with team members. Strong Excel and data visualization skills. Detail-oriented, self-starter who thrives in a
growth-focused
environment. Be comfortable featuring yourself in photo and videography content. Passion for humor and creative briefs with hooks, tempo and imagery. Located in or willing to relocate to St. George, Utah. Education and Experience :
Bachelor's degree in graphic design, Marketing, or related field. 3 + years of experience in a creative role, preferably in an agency or startup environment. An available online portfolio. Additional Details:
Full-Time with competitive compensation. Health Benefits package. DTO 401 (K) with company match. Progressive company environment with a work-hard/play-hard culture. The corporate office located in Salt Lake City, UT, Hurricane, UT, and Saint Petersburg, FL. Office located in St. George, Utah.
Notice to Recruiters
- We do not work with outside recruiting agencies. Please do not solicit. This description is not intended to be an exhaustive list of responsibilities and qualifications.
The position, duties, and qualifications are subject to change at any time
Job Location Washington, UT
Position Type Full Time
Job Shift Any
Job Category Marketing
Content Strategist
Company Overview:
Growve is a leading health and wellness company specializing in acquiring, operating, and growing world-class brands within the active nutrition, dietary supplement, and beauty verticals. Our portfolio includes 15 brands and thousands of unique products.
Position Title: Content Strategist
Position Overview:
We are looking for a bold, data-savvy
Content Strategist
to join our
SunWarrior
team. This brand-focused role will support our Marketing team and lead high-impact creative campaigns that drive awareness, engagement, and conversions. The
Content Strategist
will engage millions of health-conscious consumers excited about their brand and create compelling content across channels, fueled by a passion for health, wellness and performance.
The ideal candidate is a talented creative with experience in consumer brands and digital content, has a high attention to detail, is passionate about process, and understands best practices across all content disciplines.
Key Responsibilities : Work with CMO, web and social media teams to develop and execute a comprehensive digital marketing strategy to support sales growth, brand visibility, and customer engagement. Assist with SEO/SEM efforts to increase organic traffic and search visibility. Create and assist with managing paid advertising campaigns (Google Ads, LinkedIn, META), optimizing for ROI and lead quality. Oversee and analyze campaign performance metrics using tolls like Google Analytics, and TripleWhale. Collaborate with sales, product, and R&D teams to develop content that educates customers and supports the sales process. Partner with the social media team to increase brand awareness and audience engagement. Stay current with competition, social and digital trends, tools, and best practices, especially within the health and wellness sector. Manage external partners, agencies, or creative freelancers as needed. Required Qualifications :
3+ years of experience in content creation, campaign development or digital marketing, specifically Meta, TikTok, and Google/YouTube platforms. Proven track record of
creating campaigns that convert -with metrics to back it up. Ability to leverage
data and insights
to drive content performance and ROI. Deep understanding of content across
social, email web, and influencer
channels. Creative thinker with a strong eye for visual cohesion and brand tone with a data-driven mindset. Excellent communication skills and the ability to collaborate effectively with team members. Strong Excel and data visualization skills. Detail-oriented, self-starter who thrives in a
growth-focused
environment. Be comfortable featuring yourself in photo and videography content. Passion for humor and creative briefs with hooks, tempo and imagery. Located in or willing to relocate to St. George, Utah. Education and Experience :
Bachelor's degree in graphic design, Marketing, or related field. 3 + years of experience in a creative role, preferably in an agency or startup environment. An available online portfolio. Additional Details:
Full-Time with competitive compensation. Health Benefits package. DTO 401 (K) with company match. Progressive company environment with a work-hard/play-hard culture. The corporate office located in Salt Lake City, UT, Hurricane, UT, and Saint Petersburg, FL. Office located in St. George, Utah.
Notice to Recruiters
- We do not work with outside recruiting agencies. Please do not solicit. This description is not intended to be an exhaustive list of responsibilities and qualifications.
The position, duties, and qualifications are subject to change at any time