Delta Air Lines, Inc.
Sr. Analyst, Co-Brand Acquisitions Direct Marketing
Delta Air Lines, Inc. - Atlanta, Georgia, United States, 30383
Work at Delta Air Lines, Inc.
Overview
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Overview
It is an exciting time to work in SkyMiles, the award-winning loyalty program of Delta Air Lines. SkyMiles has experienced tremendous growth over the last five years and is more important to the future success of Delta than ever before. The SkyMiles team delivers an experience that creates an emotional connection with our customers that goes beyond the hustle and bustle of air travel.
The SkyMiles Program is a key foundation for the multi-billion-dollar Delta SkyMiles American Express Card portfolio, one of the fastest growing, highest margin businesses within Delta. The team is driving consistent double-digit portfolio growth, anchored by our record-breaking card acquisition, with more than a million customers choosing to take out a Delta co-brand card each year.
Senior Analyst, Direct Marketing will help us continue above-industry growth and 1M+ customer sign-ups per year.
The successful candidate will possess the following characteristics: 1) A customer first mind-set, with creative ideas for how to personalize marketing to their needs 2) Organized and detail oriented with a track record of successful project management 3) Understands the importance of data and reporting, tracking results in real time and optimizing from them.
The Sr. Analyst, Co-Brand Acquisitions Direct Marketing will be responsible for executing email marketing campaigns for Delta’s U.S.-based Co-Branded Credit Card portfolio in partnership with American Express, with a goal of growing new customer acquisition via email.
Responsibilities:
Partner with American Express, agencies and Delta Marketing teams to develop email marketing campaigns Collaborate with internal and external teams and successfully plan and deliver on large scale/high priority campaigns on time Utilize strong analytical skills to assess performance by extracting and evaluating complex data and turning it into concise and actionable recommendations Responsible for day-to-day channel execution, including campaign timing, project managing assets (creative development and approval) and monitoring performance Influence channel marketing strategy in conjunction with key partners and stakeholders
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The SkyMiles Program is a key foundation for the multi-billion-dollar Delta SkyMiles American Express Card portfolio, one of the fastest growing, highest margin businesses within Delta. The team is driving consistent double-digit portfolio growth, anchored by our record-breaking card acquisition, with more than a million customers choosing to take out a Delta co-brand card each year.
Senior Analyst, Direct Marketing will help us continue above-industry growth and 1M+ customer sign-ups per year.
The successful candidate will possess the following characteristics: 1) A customer first mind-set, with creative ideas for how to personalize marketing to their needs 2) Organized and detail oriented with a track record of successful project management 3) Understands the importance of data and reporting, tracking results in real time and optimizing from them.
The Sr. Analyst, Co-Brand Acquisitions Direct Marketing will be responsible for executing email marketing campaigns for Delta’s U.S.-based Co-Branded Credit Card portfolio in partnership with American Express, with a goal of growing new customer acquisition via email.
Responsibilities:
Partner with American Express, agencies and Delta Marketing teams to develop email marketing campaigns Collaborate with internal and external teams and successfully plan and deliver on large scale/high priority campaigns on time Utilize strong analytical skills to assess performance by extracting and evaluating complex data and turning it into concise and actionable recommendations Responsible for day-to-day channel execution, including campaign timing, project managing assets (creative development and approval) and monitoring performance Influence channel marketing strategy in conjunction with key partners and stakeholders
#J-18808-Ljbffr