Capital One
Senior Manager-B2B & Channel Marketing
Capital One - San Francisco, California, United States, 94199
Work at Capital One
Overview
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Overview
Senior Manager-B2B & Channel Marketing
AirKey is a leading authentication and identity solution dedicated to providing innovative solutions that empower banks and financial institutions to reduce fraud while delivering better customer experiences. We are seeking a Senior Manager of Marketing with expertise in B2B and channel marketing to drive awareness, lead generation, and partner enablement. While experience in financial services is a plus, it is not required—what matters most is your ability to develop and execute high-impact marketing strategies that fuel revenue growth.
As the Senior Manager of B2B & Channel Marketing, you will be responsible for designing and executing integrated marketing programs that engage business customers and support channel sales efforts. You will work cross-functionally with sales, product, and partner teams to develop campaigns, content, and programs that drive demand and accelerate revenue through direct and indirect sales channels. This role is ideal for a results-driven marketing leader with a strong analytical mindset and a passion for building scalable, ROI-driven marketing initiatives.
Responsibilities
B2B Marketing Strategy – Develop and execute multi-channel marketing strategies to drive brand awareness, demand generation, and customer engagement.
Channel Marketing Programs – Design and implement marketing initiatives that empower channel partners, including co-branded campaigns, partner enablement, and joint go-to-market efforts.
Lead Generation & Demand Gen – Drive measurable pipeline growth through targeted campaigns, including content marketing, email marketing, paid media, webinars, and events.
Partner Enablement – Develop marketing materials, sales collateral, and training programs to support channel sales efforts and improve partner effectiveness.
Messaging & Content Development – Create compelling messaging, case studies, whitepapers, and thought leadership content tailored for B2B audiences.
Performance Tracking & Optimization – Leverage data and analytics to measure campaign performance, optimize marketing spend, and improve conversion rates.
Collaboration & Stakeholder Management – Work closely with sales, product, and external partners to align marketing efforts with business objectives.
Event & Webinar Strategy – Plan and execute industry events, partner summits, and virtual engagements to strengthen relationships and generate leads.
Basic Qualifications
Bachelor’s Degree or Military Experience
At least 7 years of experience in B2B marketing, channel marketing, or demand generation, preferably in SaaS, technology, or enterprise solutions.
Preferred Qualifications
Channel Marketing Expertise – Proven ability to develop and execute channel marketing programs that drive partner engagement and sales.
Demand Generation Mastery – Strong background in lead generation strategies, marketing automation, and sales funnel optimization.
Content & Brand Storytelling – Ability to craft compelling content and messaging tailored to enterprise buyers and channel partners.
Analytical & Data-Driven – Proficiency in marketing analytics, KPIs, and optimization strategies. Experience with CRM and marketing automation tools (e.g., HubSpot, Marketo, Salesforce).
Cross-Functional Leadership – Strong collaboration skills, with experience working across sales, product, and external partners.
Event & Digital Marketing Experience – Experience managing events, webinars, and digital campaigns for brand awareness and pipeline growth.
MBA
At this time, Capital One will not sponsor a new applicant for employment authorization for this position. The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked. McLean, VA: $170,800 - $194,900 for Sr. Manager, Marketing
All potential candidates should read through the following details of this job with care before making an application. New York, NY: $186,300 - $212,700 for Sr. Manager, Marketing San Francisco, CA: $186,300 - $212,700 for Sr. Manager, Marketing Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan. Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com.
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B2B Marketing Strategy – Develop and execute multi-channel marketing strategies to drive brand awareness, demand generation, and customer engagement.
Channel Marketing Programs – Design and implement marketing initiatives that empower channel partners, including co-branded campaigns, partner enablement, and joint go-to-market efforts.
Lead Generation & Demand Gen – Drive measurable pipeline growth through targeted campaigns, including content marketing, email marketing, paid media, webinars, and events.
Partner Enablement – Develop marketing materials, sales collateral, and training programs to support channel sales efforts and improve partner effectiveness.
Messaging & Content Development – Create compelling messaging, case studies, whitepapers, and thought leadership content tailored for B2B audiences.
Performance Tracking & Optimization – Leverage data and analytics to measure campaign performance, optimize marketing spend, and improve conversion rates.
Collaboration & Stakeholder Management – Work closely with sales, product, and external partners to align marketing efforts with business objectives.
Event & Webinar Strategy – Plan and execute industry events, partner summits, and virtual engagements to strengthen relationships and generate leads.
Basic Qualifications
Bachelor’s Degree or Military Experience
At least 7 years of experience in B2B marketing, channel marketing, or demand generation, preferably in SaaS, technology, or enterprise solutions.
Preferred Qualifications
Channel Marketing Expertise – Proven ability to develop and execute channel marketing programs that drive partner engagement and sales.
Demand Generation Mastery – Strong background in lead generation strategies, marketing automation, and sales funnel optimization.
Content & Brand Storytelling – Ability to craft compelling content and messaging tailored to enterprise buyers and channel partners.
Analytical & Data-Driven – Proficiency in marketing analytics, KPIs, and optimization strategies. Experience with CRM and marketing automation tools (e.g., HubSpot, Marketo, Salesforce).
Cross-Functional Leadership – Strong collaboration skills, with experience working across sales, product, and external partners.
Event & Digital Marketing Experience – Experience managing events, webinars, and digital campaigns for brand awareness and pipeline growth.
MBA
At this time, Capital One will not sponsor a new applicant for employment authorization for this position. The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked. McLean, VA: $170,800 - $194,900 for Sr. Manager, Marketing
All potential candidates should read through the following details of this job with care before making an application. New York, NY: $186,300 - $212,700 for Sr. Manager, Marketing San Francisco, CA: $186,300 - $212,700 for Sr. Manager, Marketing Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan. Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com.
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