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Senior Demand Generation Marketing Manager Seeking an innovative and data-driven Demand Generation Marketing Manager to join our team. You’ll be responsible for designing and executing multi-channel campaigns to drive qualified pipeline and growth. Research, develop, produce, optimize, and report on comprehensive demand generation plans to drive pipeline growth. Strategically utilize marketing tactics in a combined and integrated way to engage and convert new customers and upsell existing. Staying current with the latest marketing best practices to drive innovation within our team’s marketing efforts. Communicate and collaborate with all levels of management, other demand marketers, product and content marketers, sales leaders, brand marketing, other stakeholders and external resources such as creative agencies 4+ years demand generation, marketing communications, product marketing, demand generation, channel marketing or sales roles ~ Go-to-market development plan capabilities – including successful product launch planning ~ Demonstrated results in improving sales pipeline/funnel close ratios through marketing tactics ~ Experience with marketing automation systems (Marketo preferred), familiarity with sales-stage nurture tactics, buyer personas and lead scoring ~ Experience with customer relationship management tool (Salesforce preferred) ~ Creative thinking capabilities: Interest/desire to learn and experiment with marketing strategies and tactics ~ Highly skilled with project management, budget management and forecasting. ~ Excellent written and oral communications skills, especially for external content creation ~ Strong interpersonal skills: ability to influence others without formal authority and build partnerships within the organization ~ Experience with events to drive brand awareness, lead generation and retention preferred. Qualified pipeline Stay up to date on everything Blackbaud, follow us on Linkedin , Twitter , Instagram , Facebook and YouTube ​ Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today! All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law. Recruitment Fraudulent Alert:   Your personal information and online safety as a candidate mean a lot to us! At Blackbaud and our portfolio of companies, recruiters only direct candidates to apply through our official careers page at    or our official LinkedIn page. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers, or conduct interviews via Skype. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations. Medical, dental, and vision insurance ~ Remote-first workforce ~Flexible paid time off ~ Opportunities to connect to build community and belonging ~ Pet insurance, legal and identity protection ~ Tuition reimbursement program