Zocdoc
Marketing Manager, Enterprise
Zocdoc - New York, New York, us, 10261
Work at Zocdoc
Overview
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Overview
Our Mission
Healthcare should work for patients, but it doesn't. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc's mission is to give power to the patient. To do that, we've built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We're 17 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our Mission
We're building a world class Marketing team at Zocdoc -- and we're growing fast! As a Marketing Manager, you'll play a hands-on role in creating new marketing programs for our Enterprise business, helping us define strategy, execute campaigns, and measure impact. The ideal candidate is both experienced marketing to enterprise audiences and enthusiastic about building successful programs from the ground up. Reporting to the head of Provider Marketing, this role will collaborate closely with partners in Sales and Product Marketing to align on the right goals and tactics, set up baseline tracking/measurement, test various approaches (which may include both 1:many and ABM-style campaigns) and run the daily operations of the marketing program as it grows. It's a great opportunity for a hands-on marketer to make a big impact on a key and highly visible part of the business.
You'll enjoy this role if you are... Curious about trying new things, challenging assumptions, and solving puzzles in new ways Excited by the challenge of building an all-new program and helping shape new processes, campaigns and strategies Able to see the big picture and translate high-level strategy into operational tactics Highly collaborative and used to working with various team dynamics across Sales, Marketing, Data, Creative, etc. Serious about your work, but not about yourself. Let's face it - the way this last year went, you kind of need a sense of humor Your day to day is...
Developing and executing an end-to-end ABM strategy targeting key decision-makers and influencers to drive revenue at high-value accounts in collaboration with sales and marketing leadership Working closely with the sales team and drive alignment to identify target accounts, develop account plans, and align on key objectives and KPIs Building and managing multi-channel ABM campaigns, including email, content marketing, events, direct mail, and digital advertising, and more Collaborating with cross-functional teams (including Creative, Content, Email Marketing, and Product Marketing) to deliver campaign assets Creating personalized account-specific messaging and content tailored to different personas and buying stages Establishing measurable marketing outcomes, baseline metrics, tracking processes and reporting cadences Leveraging marketing technologies (e.g., Demandbase, Marketo, Salesforce) to track, measure, and optimize ABM campaign performance Conducting regular performance reviews of ABM initiatives, providing insights and recommendations for improvement Stay updated on ABM trends and best practices, bringing innovative ideas to the table You'll be successful in this role if you have...
7+ years of experience managing enterprise marketing campaigns (experience with healthcare industry a plus) Strong understanding of enterprise sales cycles and account-based selling methodologies Proficiency with ABM tools (Demandbase) and marketing platforms (Salesforce, Marketo) Proven ability to create and execute campaigns that influence pipeline and revenue Exceptional communication (verbally and written), project management, and collaboration skills Strong operational and analytical skills Data-driven mindset with experience analyzing campaign performance and ROI The ability to manage multiple projects autonomously in a high-growth environment Benefits:
Flexible, hybrid work environment Unlimited PTO 100% paid employee health benefit options Employer funded 401(k) match Corporate wellness programs with Headspace and Peloton Sabbatical leave (for employees with 5+ years of service) Competitive parental leave Cell phone reimbursement Great Place to Work Certified Catered lunch everyday along with snacks Commuter Benefits Convenient Soho location
Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate's experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.
NYC Base Salary Range
$119,500-$179,000 USD
About us Zocdoc is the country's leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc's Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world's leading investors, and we believe we're still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We're an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
Job Applicant Privacy Notice
Healthcare should work for patients, but it doesn't. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc's mission is to give power to the patient. To do that, we've built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We're 17 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our Mission
We're building a world class Marketing team at Zocdoc -- and we're growing fast! As a Marketing Manager, you'll play a hands-on role in creating new marketing programs for our Enterprise business, helping us define strategy, execute campaigns, and measure impact. The ideal candidate is both experienced marketing to enterprise audiences and enthusiastic about building successful programs from the ground up. Reporting to the head of Provider Marketing, this role will collaborate closely with partners in Sales and Product Marketing to align on the right goals and tactics, set up baseline tracking/measurement, test various approaches (which may include both 1:many and ABM-style campaigns) and run the daily operations of the marketing program as it grows. It's a great opportunity for a hands-on marketer to make a big impact on a key and highly visible part of the business.
You'll enjoy this role if you are... Curious about trying new things, challenging assumptions, and solving puzzles in new ways Excited by the challenge of building an all-new program and helping shape new processes, campaigns and strategies Able to see the big picture and translate high-level strategy into operational tactics Highly collaborative and used to working with various team dynamics across Sales, Marketing, Data, Creative, etc. Serious about your work, but not about yourself. Let's face it - the way this last year went, you kind of need a sense of humor Your day to day is...
Developing and executing an end-to-end ABM strategy targeting key decision-makers and influencers to drive revenue at high-value accounts in collaboration with sales and marketing leadership Working closely with the sales team and drive alignment to identify target accounts, develop account plans, and align on key objectives and KPIs Building and managing multi-channel ABM campaigns, including email, content marketing, events, direct mail, and digital advertising, and more Collaborating with cross-functional teams (including Creative, Content, Email Marketing, and Product Marketing) to deliver campaign assets Creating personalized account-specific messaging and content tailored to different personas and buying stages Establishing measurable marketing outcomes, baseline metrics, tracking processes and reporting cadences Leveraging marketing technologies (e.g., Demandbase, Marketo, Salesforce) to track, measure, and optimize ABM campaign performance Conducting regular performance reviews of ABM initiatives, providing insights and recommendations for improvement Stay updated on ABM trends and best practices, bringing innovative ideas to the table You'll be successful in this role if you have...
7+ years of experience managing enterprise marketing campaigns (experience with healthcare industry a plus) Strong understanding of enterprise sales cycles and account-based selling methodologies Proficiency with ABM tools (Demandbase) and marketing platforms (Salesforce, Marketo) Proven ability to create and execute campaigns that influence pipeline and revenue Exceptional communication (verbally and written), project management, and collaboration skills Strong operational and analytical skills Data-driven mindset with experience analyzing campaign performance and ROI The ability to manage multiple projects autonomously in a high-growth environment Benefits:
Flexible, hybrid work environment Unlimited PTO 100% paid employee health benefit options Employer funded 401(k) match Corporate wellness programs with Headspace and Peloton Sabbatical leave (for employees with 5+ years of service) Competitive parental leave Cell phone reimbursement Great Place to Work Certified Catered lunch everyday along with snacks Commuter Benefits Convenient Soho location
Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate's experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.
NYC Base Salary Range
$119,500-$179,000 USD
About us Zocdoc is the country's leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc's Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world's leading investors, and we believe we're still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We're an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
Job Applicant Privacy Notice