Marketing Communications Director
American Heart Association - West Des Moines, Iowa, United States, 50265![American Heart Association](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at American Heart Association
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Overview
As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.We are currently hiring for a Marketing Communications Director in the Des Moines area.
The Marketing Communications Director will set and execute our communications strategy to promote Association health and development priorities in the Des Moines and Cedar Rapids markets including earned media, social media, paid media, PSAs, media advocacy, messaging and storytelling. This is a full-time, home-based position with a hybrid office space.ResponsibilitiesWork with development and health strategies colleagues to craft and deliver critical communications and marketing plans.Collaborate with the Executive Director, Development Directors, and Community Impact Directors to build and implement strategic marketing campaigns and deliverables to support major fundraising events.Develop communications and marketing relationships and strategies to deepen engagement with existing sponsors and high-level volunteers for major events.Support local revenue goals and fundraising events by producing and securing appropriate materials and presentations.Plan and implement campaigns for event promotion, including brainstorming out-of-the-box ideas and activities.Work with the regional communications team to plan and implement sponsored campaigns through paid social, online, and traditional media.Assist local team on script development for events, meetings, and media events.Supervise progress and submit performance return on investment reports on marketing and development activities.Control budgets and prioritize resources amongst projects.Ensure that branding guidelines are followed.Monitor trends in event fundraising, sponsorships, marketing, communications, and not-for-profit management.Work with Vice President Marketing Communications and local staff to handle crises or sensitive issues.QualificationsAt least 3 years of experience in marketing, marketing communications, or public relations.Solid understanding of strategic public relations, marketing planning and implementation, including email and digital campaigns.Skill in writing and editing for a variety of audiences via numerous marketing platforms.Ability to build sponsor return on investment materials.Print and video design capabilities, including script writing, shooting video, and editing.Intermediate knowledge of Microsoft Office Suite.Experience in engaging communities via social media with metrics to support strategies.Ability to lift and/or move large objects (such as boxes).Ability to travel within the assigned territory including attending events.Preferred Experience SkillsUniversity or college degree.Nonprofit and/or agency experience.Existing media connections throughout the Iowa area.Experience with AP Style writing.Experience with web-based platforms like Canva and Animoto.Compensation
– Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.Benefits
– We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match.Work-Life Harmonization
– The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees, along with 12 paid holidays off each year.At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives.
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