Content Lead U.S. GWM Marketing
PIMCO - Austin, Texas, us, 78716Work at PIMCO
Overview
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Overview
Collaboratively define and execute PIMCO's U.S. GWM content marketing strategy in alignment with client needs, PIMCO priorities and business objectives
Develop, shape, write, copyedit, proofread and continuously improve high-quality, highly-effectiveand targeted externally-facing content assets (sales collateral, infographics, emails, websites, podcast and video scripts, social posts, investment insights, presentations) that support PIMCO's broad range ofinvestment strategies and services
Create and maintain a dynamic editorial calendar that can shift quickly given market conditions, to ensure relevant and continuous content creation, activation and distribution
Lead our Advisor Experience Messaging + Content working group, a body of cross-functional stakeholders that meets every month to ensure alignment in our content development decision-making
Collaborate with internal teammates and business unit stakeholders (Sales, Strategy, Product) across BAU, campaigns, projects and programs to deliver relevant, quality content on tight deadlines
Ensure content is helping drive our business goals and improve client engagement by collaborating with Analytics colleagues to measure effectiveness through data-driven insights
Partner with the regional content leads of APAC and EMEA to ensure optimization of global, regional and local content across a variety of channels
Focus on quality control and quality process implementation
Manage sign-offs with multiple stakeholders at all levels to ensure all content aligns with brand standards, brand voice, core values, legal and compliance requirements
Analyze industry and competitor marketing strategies and best practices, and identify opportunities for differentiation and innovation
Explore AI tools to provide scale for content creation
QualificationsMinimum of a Bachelor's Degree in Marketing, Business, Economics, or a related field; an MBA, CFA, CAIA or other advanced degree(s) or designation(s) preferred
10+ years of marketing experience in asset management or financial services industry, focused on wealth management.
Demonstrated knowledge of the U.S. Wealth Management landscape, with a deep understanding of the needs of financial advisors and retail clients
Excellent writing and editing skills, including journalistic storytelling skills relevant to Financial Advisors and the general U.S. investing population
Able to create engaging content from scratch, as well as partner with other internal teams to leverage their research and produce external content
Extensive knowledge of investment products and services, including fixed income, with the ability to translate complex concepts into client-friendly, engaging content
Ensure a high level of attention to detail, resulting in quality, error-free copy and data in all content. Must have the ability to edit for style, substance, and grammar, as well as a strong ownership mentality for error-free data
Digitally savvy; a good understanding of digital tools and channels, such as social media, podcasts, YouTube, search and content marketing
Fluency in Microsoft Office Suite, including Word, PowerPoint, and Excel as well as the Adobe platform
General SkillsExceptional organizational and program management skills, including the ability to manage a large number of ongoing initiatives
Demonstrated ability to deliver on assigned responsibilities through use of effective interpersonal and communication skills, seeking cross-functional input; to-specification delivery of all projects with a strong ownership mindset
Roll-up-the-sleeves, "no-job-too-small" work attitude; strong work ethic - reliable, productive, team player
Passion for investment themes, ideas, and clear, simple expression
Collaborative work approach and ability to work well across a dynamic global team
Flourish in a challenging, fast-paced, professional environment with shifts in priorities as business needs dictate
Creativity/Ingenuity/Entrepreneurial Spirit
Embody PIMCO's CORE Values - Collaboration, Openness, Responsibility and Excellence
PIMCO follows a total compensation approach when rewarding employees which includes a base salary and a discretionary bonus. Base salary is the fixed component of compensation that is determined by core job responsibilities, relevant experience, internal level, and market factors. The discretionary bonus is used to award performance and therefore is determined by company, business, team, and individual performance. Salary Range: $ 125,000.00 - $ 225,000.00
Equal Employment Opportunity and Affirmative Action StatementPIMCO recruits and hires qualified candidates without regard to race, national origin, ancestry, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender (including gender identity and expression), age, military or veteran status, disability (physical or mental), any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other basis such as medical condition, or marital status under applicable laws.Applicants with DisabilitiesPIMCO is an Equal Employment Opportunity/Affirmative Action employer. We provide reasonable accommodation for qualified individuals with disabilities, including veterans, in job application procedures. If you have any difficulty using our online system due to a disability and you would like to request an accommodation, you may contact us at 949-720-7744 and leave a message. This is a dedicated line designed exclusively to assist job seekers with disabilities to apply online. Only messages left for this purpose will be considered. A response to your request may take up to two business days.