Get new jobs for this search by email

Join to apply for the Marketing Coordinator role at DRB Homes.

Job Purpose:

To coordinate marketing, merchandising, and startup/close down activities for all communities, including advertising, model home decorating, and signage/display for vendor activities. Act as the liaison within the Charleston division to provide marketing development and support in the region.

Essential Functions:

• Generate increased traffic to the communities.
• Coordinate department advertising needs.
• Organize model home and trailer activities.
• Maintain website.
• Coordinate sales/marketing events.
• Prepare advertisement layouts and marketing materials.

Duties and Responsibilities:

• Create and establish strategic marketing plans to achieve company objectives for products and services.
• Plan and oversee execution of promotional activities including print, electronic media, trade shows, direct mail, point-of-purchase displays, and signage.
• Manage development, production, and distribution of promotional and collateral materials.
• Analyze marketing programs and adjust strategies to increase effectiveness.
• Manage website, track online leads, and monitor conversions.
• Manage model decorating processes and maintain furniture inventory.
• Create and maintain a master electronic file of current collateral and display images.
• Coordinate new community preparations, including sales trailer, model(s), pre-sale info, and grand opening events.
• Review and ensure accuracy of all marketing materials before release.
• Maintain a photo library of homes and models.
• Assist General Sales Managers with model home selections.
• Maintain signage for communities and research/obtain new locations.
• Assist with merchandising of model homes and sales office setup.
• Assist with targeted marketing strategies.
• Process marketing supplies, promotional materials, and invoices.
• Perform other duties as assigned.

Qualifications:

Knowledge and Skills:

• Excellent communication skills.
• Interpersonal skills and ability to work independently and in a team.
• Ability to multitask in a fast-paced environment.
• Knowledge of building construction processes.
• Willingness to travel locally.
• Proficiency in PC software (PowerPoint, Word, Excel, Access).
• Operation of digital cameras.

Education and Experience:

• College degree in marketing, sales, journalism, or business, with 3-5 years of experience, or equivalent experience.
• Experience with new home construction organizations preferred.

Additional Details:

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing
• Industry: Residential Building Construction