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The Digital Content Specialist is responsible for planning, producing, and publishing engaging digital content across Riot New Media Group’s social media platforms and content channels. This highly collaborative role helps shape our voice and grow our online presence by crafting content that connects with our audience and supports editorial and business goals. This position requires strong creative instincts, comfort with digital platforms and trends, and an eye for smart, compelling storytelling. The Digital Content Specialist will participate in campaign strategy and performance analysis, contribute to the success of our content across the web, newsletters, and podcasts, and help ensure our content meets the needs of both new and returning readers. Duties : Research and identify key audience segments and platform-specific strategies Produce and publish content across digital channels including short-form video, social media, newsletters, and website Develop and manage editorial calendars for social and digital content Contribute to digital media campaigns that drive awareness, engagement, and subscriptions Monitor performance metrics and adjust content strategies accordingly Collaborate closely with editorial, product, and sales teams Stay up to date on digital trends and platform changes Participate in company-wide initiatives as appropriate Conduct a full audit of our social media presence Support community building efforts by responding comments, DMs, and surfacing UGC Perform content cleanup and optimization on platforms targeted for growth Work with freelancers and partners to produce digital content as needed Qualifications : High school degree or equivalent Knowledge of general business productivity tools Demonstrated success growing and engaging a social audience, especially on Instagram and TikTok Strong understanding of current trends in social video, bookish internet culture, and content strategy Excellent writing skills with a sharp, adaptable voice Experience with basic design tools and scheduling tools (bonus : experience with Canva and CapCut) Highly organized and able to manage multiple projects and deadlines Self-starter who thrives in a collaborative, creative environment Bonus : Experience in book publishing, literary media, or a deep personal interest in books and reading Employees must demonstrate the company’s values as stated in our mission statement, and contribute to the company in a collaborative and open-minded manner. Candidates must also have the ability to give and receive candid feedback, practice flexibility and adaptability as company processes evolve, and exhibit resourcefulness and problem-solving skills. Employees must demonstrate a commitment to learning, amplifying, and investing in our core values of social justice, feminism, & inclusivity. We are an open-book management organization and require experience or willingness to : Work in a collaborative, cross-departmental setting Report on (and help establish) KPIs Ask questions and ask for help when needed Take ownership of your role in the success of the organization J-18808-Ljbffr

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