Digital Content Coordinator
Tandem - Irvine, California, United States, 92713![Tandem](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Tandem
Overview
- Apply
Overview
Duties/Responsibilities
Content ideation, development, production and / or coordination, including editorial, social media posts, videos, podcast scheduling and executing content calendarEnsures timely, accurate and consistent distribution across platformsWorking closely with the Marketing department to build and execute campaigns, assess key challenges, and develop solutions to optimize future campaignsOptimize content for maximum engagement and ensure posts across all platforms support our brand and satisfy partnership deliverables when applicableSocial media management and engagement to drive content creation, engagement and growth both internally and through influencers collaborationsIdentify social media opportunities, harnessing metrics and other data-driven insights to evaluate the digital and social channels performance regularlyGrow and manage influencers networkOwn and manage social media channels including Facebook, Instagram, Youtube, Tiktok, Twitter and ThreadsDevelop/execute audience growth strategies in tandem with new exhibitions and programsEstablish and implement procedures and workflows for the content life cycleManage contributor's relationships and scheduling from content ideation to deliveryReport and analyze the performance of content and promotions at recurring and ad hoc intervalsProvide support at museum’s own events and coordinate (or execute) event coverage (entails occasional evening and weekend work)
Required Skills/Abilities
Knowledge of cars and passion for automotive cultureA keen eye for automotive content aestheticsDriven to deliver results and enjoys working in an agile, fast-paced environmentExperience with supporting digital marketing channels - email, paid social, affiliates, displayAbility to efficiently and effectively prioritize tasks, manage workload, and meet deadlinesMinimum 3 years in digital commerce and marketing, ideally within the automotive industry or strong social media/content portfolio.Familiarity with driving traffic to digital commerce channels and conversionsAbility to report insights and project progress/risks in a clear and concise formatAdvanced experience using Google Suite to manage, evaluate, and report dataExperience with design tools and graphics integration for social posting
Education And Experience
Minimum Education (or substitute experience) required:
Associates degree in Marketing or related field preferred
Minimum Experience Required
3 years in digital commerce and marketing, ideally in the automotive industry
#J-18808-Ljbffr