Digital Content Creator Job at CRUNCHI LLC in Stuart
CRUNCHI LLC - Stuart, FL, United States, 34997
Work at CRUNCHI LLC
Overview
- View job
Overview
Job Description
Crunchi is seeking a talented Digital Content Creator who can design and edit social-first content to tell our brand stories and grow our social presence. A strong understanding of the social media design landscape is essential. This position demands the keen eye of a skilled graphic designer and editor who can quickly understand the Crunchi aesthetic and effectively bring our brand storytelling to life. This role will report to the Creative Director.
KEY RESPONSIBILITIES
- Trend Insights and Analysis:
- Keep up with current design trends; including visual styles, color palettes, and typography.
- Monitor emerging trends on social media, including popular content formats, hashtags, and challenges.
- Analyze competitor activity to identify successful strategies and areas for improvement.
- Translate trend insights into actionable content ideas that align with the brand's identity and resonate with the target audience.
- Content Design and Editing:
- Gain a comprehensive understanding of the brand's visual identity and tone of voice.
- Develop engaging graphics, animations, and videos for social media, ensuring they are visually appealing and align with the company's brand identity.
- Create engaging captions and persuasive copy that augment audience participation and foster engagement based on campaign directives and strategy.
- Utilize strong design skills as directed to create layouts that are aesthetically pleasing and optimized for different social media platforms.
- Leverage content editing expertise to produce compelling video content that effectively communicates the brand's message and delivers a captivating narrative.
- Collaborative Alignment:
- Partner with Creative and Marketing leadership to understand campaign goals and objectives and ensure consistency in brand messaging and visual style
- Translate campaign strategies into impactful visual designs that support the overall marketing message.
- Participate in brainstorming sessions to generate creative ideas and develop innovative content
- Leverage design expertise to provide insightful feedback and drive campaign success
- Collaborate with Creative to maintain brand voice and ensure that visual designs cohesively align with the activation calendar.
- 4+ years of experience in social media design with beauty or wellness brands.
- Strong typography, design, and video editing skills—ability to bring team’s storytelling to life by creating compelling content that aligns with brand voice and aesthetic
- Immersed in both graphic design + social media trends and platforms. Full understanding of the Instagram, Facebook, and TikTok landscapes— algorithm, best practices, and a pulse on trending content for creating engaging content
- Experience with Adobe Creative Suite (Photoshop, Illustrator,), Final Cut Pro, Canva and similar editing software
- Detail-oriented, proactive, and strategic-minded.
- Creative, innovative personality that is always thinking outside of the box
- Collaborative team player that thrives in a fast-paced environment.
- Fully capable of pivoting and adapting to trends and direction.
- Additional Skills (Preferred)
Beauty Expertise: Strong understanding of beauty industry and the clean beauty space