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About the job Digital Marketing Specialist - SEO/ Google PPC Job Title: Digital Marketing Specialist (SEO/Google PPC) Location : Ocean County, NJ Company: Healthcare Compensation: $60K/yr. - $90K/yr. On-Site Full-time Company Overview: Our client is a leading provider of Applied Behavior Analysis (ABA) therapy for children with Autism Spectrum Disorder (ASD). We offer evidence-based treatment plans designed to improve communication, social skills, and academic performance. Our dedicated team of therapists is committed to helping children reach their full potential. We are seeking a talented Digital Marketing Specialist SEO/PPC with at least 2 years of experience in SEO and Google PPC advertising. The ideal candidate will have a strong understanding of on-page and off-page SEO techniques, including keyword research, content optimization, link building, and technical SEO. Experience with Google Analytics and Google Search Console is essential. Additionally, the candidate should have a proven track record of managing and optimizing PPC campaigns on Google Ads, including keyword bidding, ad copy creation, and landing page optimization. Experience with A/B testing and conversion rate optimization is a plus. Join our dynamic team and contribute to our mission of providing exceptional ABA therapy services. Competitive Analysis: Ability to research and analyze PPC strategies to gain insight and develop a competitive edge. Monitor and analyze website performance using the latest SEO tools. Proficiency in digital marketing tools and platforms. Excellent communication and interpersonal skills with the ability to work effectively in a team environment. Minimum of 2 years of experience in digital marketing with a focus on SEO and PPC.