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The Senior Product Marketing Manager will be key in product development, packaging, marketing execution, and sales enablement. This position requires a strategic thinker who is detail-oriented, creative, and adept at cross-functional collaboration. The ideal candidate will have experience managing product lifecycles, executing go-to-market strategies, and working with international suppliers.

Increase your chances of an interview by reading the following overview of this role before making an application. Roles and Responsibilities:

Manage new product launches, ensuring seamless setup within internal systems and customer portals. Select and evaluate materials to ensure product quality, durability, and safety. Develop pricing strategies to maximize profit and competitiveness. Manage packaging specifications, including copy, content, sizes, configurations, SKU, and UPC numbers. Lead packaging design and artwork development using Adobe Illustrator & Photoshop. Oversee product photography for marketing and e-commerce use. Ensure brand consistency across all packaging and promotional materials. Plan and execute marketing activities, including tradeshows, social media campaigns, website updates, and community events. Create compelling marketing collateral, such as sell sheets, catalogs, and digital content. Develop and deliver sales presentations for both internal and external teams. Provide training to sales representatives on product features and benefits. Conduct competitive research, retail store visits, and market analysis to identify trends and opportunities. Ensure product compliance with regulations, including Prop 65 and biodegradability standards. Work closely with legal and compliance teams to meet industry requirements. Collaborate with international teams in China and Vietnam for sourcing, pricing, and manufacturing compliance. Conduct factory audits to maintain high-quality production standards. Act as the liaison between suppliers, internal teams, and external partners to ensure smooth operations. Maintain meticulous attention to detail to confirm all products meet precise specifications. Required Skills and Experience:

5+ years of experience in product marketing, product management, retail marketing, or related roles. Experience in packaging design, product development, and marketing campaigns. Proficiency in Adobe Illustrator & Photoshop for packaging and artwork development. Strong analytical skills for pricing strategies and competitive research. Experience with sales presentations, tradeshows, and marketing collateral. Ability to manage multiple projects and work cross-functionally with internal teams and external partners. Understanding of regulatory compliance related to consumer products. Excellent communication skills to work with suppliers, manufacturers, and internal stakeholders. Experience working with international suppliers is a plus. Worksite Location:

This position is in Hastings, MN. Onsite work is required on 5x/week. Monday-Friday. Salary:

$85k - $100k+ base salary Benefits:

Comprehensive benefits include medical, dental, vision, short-term/long-term disability, accident insurance, and 401k with company match. About Versique: Versique: /ver-seek/adj. being both versatile and unique; n. a high-performance recruiting firm specializing in executive leadership search, direct hire, and interim hiring solutions. Versique Executive, Professional, & Interim Recruiting is a locally owned and operated hiring and placement firm based in the Twin Cities of Minnesota. With specialized practice areas across our three divisions, Versique delivers tailored expertise to a wide range of industries. What sets us apart is our team of recruiters, seasoned professionals who have worked in the very fields they now hire for, providing unmatched industry insight and connections. We believe people are more than just resumes; they are transformative, unlocking the potential for organizational growth and success. Versique is proud to be award-winning, earning recognition on the

Inc. 5000

list of fastest-growing private companies and the

Minneapolis-St. Paul Business Journal's Fast 50

list for 2023. We are also consistently recognized as a

Star Tribune Top Workplace

and were named a

Best Place to Work

in 2022 by the Minneapolis/St. Paul Business Journal. Let's find your people, together. Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants regardless of race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status.

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