Senior Digital Marketer Job at PrideStaff in Aliso Viejo
PrideStaff - Aliso Viejo, CA, US
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Overview
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Overview
Job Description
A company in Aliso Viejo is seeking a Senior Digital Marketer to join their team. As a Senior Digital Marketer, you will oversee and execute digital marketing strategies, leading both paid and organic campaigns to maximize brand visibility and revenue growth. You will collaborate with cross-functional teams, analyze performance metrics, and implement data-driven marketing solutions to achieve business objectives. This is a temp to hire position with a pay of $68 per hour.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies that align with business goals.
- Oversee campaigns across multiple digital channels, including SEO, SEM, social media, email marketing, and display advertising.
- Lead content creation initiatives and optimize content for various platforms.
- Ensure content is relevant, engaging, and aligned with SEO best practices.
- Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, LinkedIn, and Instagram.
- Monitor budgets and KPIs to ensure optimal ROI.
- Analyze data to measure the effectiveness of digital marketing campaigns.
- Provide actionable insights and recommendations to improve performance.
- Regularly report on key performance indicators (KPIs) and campaign success.
- Lead SEO and SEM strategies to improve search engine rankings, website traffic, and conversion rates.
- Stay up to date with the latest trends and algorithms in SEO and SEM.
- Lead social media strategy and community engagement across all major platforms.
- Build brand presence and foster strong customer relationships through social media.
- Oversee email marketing campaigns, including list segmentation, A/B testing, and email automation to increase engagement and conversions.
- Work closely with the creative, design, and product teams to ensure cohesive branding and messaging.
- Provide guidance and mentorship to junior team members.
- Manage the digital marketing budget efficiently, ensuring cost effective allocation across various platforms and campaigns.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in digital marketing, with at least 2 years in a leadership or senior role.
- Strong expertise in SEO, SEM, social media, paid media, email marketing, and analytics.
- Proficiency in tools such as Google Analytics, Google Ads, SEMrush, HubSpot, Hootsuite, and other marketing platforms.
- Experience with content management systems (CMS) and website optimization.
- Demonstrated ability to lead and mentor a team.
- Strong analytical skills and the ability to leverage data to make informed decisions.
- Excellent communication and project management skills.
- The ability to thrive in a fast-paced, results-driven environment.