Director of Marketing, Design, & Communications (Hybrid Opportuni...
UMass Amherst - Amherst, Massachusetts, us, 01002Work at UMass Amherst
Overview
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Overview
Social Media & Website
Collaborate with CAFE and NEP state office staff in updating and maintaining the NEP website, including using Drupal or other platforms for website editing and integrating social media messages with the website.Curate and compose content for social media sites, including, but not limited to posts for Facebook, Instagram, blog posts, and scripts for videos for social media use.Use platform analytics to report social media and web-based activities and to document and evaluate the reach and impacts of these efforts.Hire and supervise student interns to support content development efforts as needed.
Design & Materials
Support the Materials, Evaluation, and Training Manager by ensuring that all program publication materials are formatted and visually appropriate. Using digital media programs such as Adobe, revise and update graphics and artwork on all publication materials as needed.Draft an annual marketing and publications budget that includes materials and initiatives reflective of state-wide program needs and goals.Work in partnership with the State Office Clerk to place orders, manage publication inventory, and procure quotes for services and materials as needed.Compose and distribute a monthly internal newsletter for NEP staff.At the guidance of the regional Project Leaders, determine and facilitate which publications need to be translated and reproduced in different languages by the UMass Translation Center.
Other FunctionsWork collaboratively and effectively to promote teamwork, diversity, equality and inclusiveness.Work in partnership with colleagues within the CNS community and across the campus to support the Dean's strategic priorities.Perform other duties as assigned in support of the mission and goals of the College of Natural Sciences.
Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)Bachelor's degree (preferably in Marketing, Graphic Design, Public Relations, Communications, or related field) and over three (3) years of experience in marketing, communications, digital media management, or related experience.A minimum of one (1) year of experience working with any of the following: community-based education programs, public assistance programs, nutrition or food systems, low income populations, or immigrant communities.Demonstrated skills, knowledge, and experience with marketing strategy; including social/digital media strategies for recruitment, retention, education, and/or engagement of participants in educational programs.Strong project management and communication skills.Demonstrated experience with website management and development platforms; and digital publishing and design software such as Adobe Photoshop and Canva.Proven ability to work cooperatively and collaboratively to accomplish objectives.Ability to take photographs and video as needed on a provided smartphone, digital camera, or other small handheld device.Experience posting professionally on social media platforms including but not limited to Facebook, Instagram, and LinkedIn.Ability to maintain a diverse schedule of local, regional, and statewide activities which is not restricted by access to public or private transportation.
Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)Experience developing educational materials, particularly for children and/or low literacy audiences.Experience working in a publicly funded agency, government workplace, or within the parameters of federally funded/sponsored programs.Experience with Cooperative Extension, EFNEP, SNAP-Ed or other health related program delivery and management.Bi/multi-lingual or experience working with non-English dominant speakers.
Physical Demands/Working ConditionsOccasional travel, usually in-state. May transport (lift, pull) education materials or electronic equipment (typically less than 20 lbs.).
Work ScheduleMonday - Friday, 8:30 am - 5:00 pm.This position has the opportunity for a hybrid work schedule, which is defined by the University as an arrangement where an employee's work is regularly performed at a location other than the campus workspace for a portion of the week. As this position falls within the Professional Staff Union, it is subject to the terms and conditions of the Professional Staff Union collective bargaining agreement.
Salary InformationLevel 27PSU Salary ScheduleSpecial Instructions to ApplicantsAlong with the application, please submit a resume and cover letter which should include a diversity statement (see below). References will be checked at the finalist stage. Please be prepared to provide contact information for three (3) professional references. Applications will be reviewed on a continuous basis until the position is filled. Early submissions are encouraged.As part of a commitment to their own multicultural community, CNS seeks an individual with a demonstrated commitment to diversity and one who will understand and embrace university initiatives and aspirations. In addition to application materials above, candidates will need to submit a Statement of Contribution to Diversity, Equity and Inclusion. The Diversity Statement should identify past experiences and future goals. These contributions may result from lived experiences, scholarships, and/or mentoring, teaching, and outreach activities. (https://www.cns.umass.edu/diversity-equity-inclusion)UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, caste, creed, sex, age, marital status, national origin, disability, political belief or affiliation, pregnancy and pregnancy-related condition(s), veteran status, sexual orientation, gender identity and expression, genetic information, natural and protective hairstyle and any other class of individuals protected from discrimination in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University. To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans. It is the policy of UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.