24 Seven
Retail Media Network Paid Ads Analyst Job at 24 Seven in Wayzata
24 Seven - Wayzata, MN, United States, 55391
Work at 24 Seven
Overview
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Overview
Title: Performance Media Analyst/Specialist OR Retail Media Network Paid Ads Analyst
Responsibilities And Accountabilities
- Digital media campaign planning, activation, and optimization across retail media tactics.
- Plan retail media budgets across a wide variety of channels for key customers including Amazon & Chewy.
- Media Measurement.
- Outline measurement goals for media spend across a subset of retail partners.
- Translate data into actionable insights, identifying opportunities and risks.
- Assess media performance on key e-commerce metrics (ROAS, iROAS, influenced sales) and communicate the impact of programs to the broader organization.
- Continuously monitor and analyze programs, improving upon the understanding of our audience and identifying opportunities to increase impact.
- Creative approach and execution for paid media across multiple e-commerce channels.
- Lead the process for creative optimizations & testing strategies, including A/B testing at key customers.
- Combine brand insights with sales priorities & deploy into digital media investments.
- Partner closely with the agency to define and deliver on campaign KPIs, closely monitoring programs.
- Educate partners on the changing landscape of digital & retail media.
Education
- BA required. Marketing.
Experience
- 3-5 years media planning, reporting & retailer media network campaign management.
- Ecommerce experience required (Chewy preferred, WMG, Roundell, or AWS required).
- Digital experience on agency or client side.
- Transparency: are direct, factual, and straight-forward.
- Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions.
- Critical thinker with strong, proven analytical skills.
- Detail-oriented with excellent organization skills.
- Experience in multiple digital media channels, search, programmatic and social experience preferred.
- Analyze and report on paid digital media campaigns, identifying trends, insights, and opportunities across platforms like Google Ads, paid social, programmatic display and video, native and more.