OuterFactor is hiring: Marketing Manager in Battle Creek
OuterFactor - Battle Creek, MI, United States, 49014
Work at OuterFactor
Overview
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Overview
The Marketing Manager at OuterFactor is responsible for leading our marketing efforts across digital, product, channel, and content marketing. This is a 100% remote role and reports directly to the CRO.
Why OuterFactor?
At OuterFactor, we redefine the mobile device accessory industry by delivering rugged, high-quality, and cost-effective solutions designed specifically for the needs of our Enterprise customers. Our commitment to innovation, meticulous design, and enterprise-first solutions sets us apart from overpriced and consumer focused competitors, making us a leader in the market. We offer excellent benefits including:
- Paid Maternity and Paternity Leave
- 401K Match
- 4 Weeks PTO
- Comprehensive Benefits Package
Key Responsibilities:
Strategy and Execution
· Own, develop, and execute marketing strategy and growth opportunities for the company.
· Serve as the subject matter expert across the entire marketing funnel.
· Manage and own the relationship with external marketing agencies, ensuring alignment with company goals, brand strategy, and campaign execution.
Content Creation & Branding
· Create engaging content for digital channels including web and social.
· Develop high-quality visual and written content for marketing campaigns, sales materials, and product promotions.
· Oversee and manage the design and execution of the company’s website redesign.
Trade Show & Event Marketing
· Design and develop marketing materials, booth setups, and visuals for trade shows, client events, and conferences.
· Manage the logistics and branding strategy for event-based marketing initiatives.
What to Expect:
We are looking for a highly driven, self-starter who thrives in an entrepreneurial environment. You should be comfortable managing projects independently, problem-solving proactively, and identifying opportunities without direct input. A typical day may include:
- Managing social media, analyzing engagement, and adjusting tactics
- Monitoring key performance indicators (brand awareness, campaign effectiveness, lead conversion)
- Overseeing eCommerce, website, SEO, and SEM initiatives
- Creating and managing co-marketing initiatives with partners
- Leading design and project management for the website redesign
Required Skills & Experience:
· 5-8 years of experience in B2B marketing
· Strong proficiency in InDesign, Photoshop, Illustrator, and other design tools.
· Excellent copywriting skills with the ability to create compelling marketing content.
· Experience with marketing automation tools.
· Proven ability to manage design projects.