Digital Advertising/Web Specialist
Tandym Group - Fort Lauderdale, Florida, us, 33336Work at Tandym Group
Overview
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Overview
Responsibilities:
The Digital Ads Specialist will:Develop and implement digital advertising strategies across platforms such as Google Ads, Facebook, LinkedIn, and programmatic displayConduct keyword research, A/B testing, audience targeting, and bid managementTrack and report on digital ad metrics, including impressions, clicks, costs, conversions, and return on ad spendPlan and execute strategic webinar programs to educate prospects and generate qualified leadsIdentify relevant topics, source internal and external speakers, and develop webinar contentPromote webinars through email, ads, social media, and other channelsManage the webinar hosting platform, registration process, live delivery, and post-event follow-upAnalyze webinar metrics, including registrations, attendance, engagement, lead capture, and sales pipeline impactPerform other duties, as neededQualifications:
3+ years of experience in Digital Marketing, Paid Media, and/or Webinar / Event MarketingBachelor's DegreeCreative skills for developing engaging ad Copy and Content.Proficiency with tools like Google Ads, Social Media ads, Marketing Automation, and Webinar platformsProven skills in Project ManagementStrong analytical skills and a data-driven mindsetGreat interpersonal skillsExcellent communication skills (written and verbal)Strong attention to detailHighly organizedDesired Skills:
Basic knowledge of Financial products / services