Amica Mutual Insurance Co
SEM Analyst - Marketing Data Science - Hybrid (Marketing & Commun...
Amica Mutual Insurance Co - RI, United States
Work at Amica Mutual Insurance Co
Overview
- View job
Overview
Description
SEM Analyst Marketing Data Science - Hybrid (Marketing & Communications)
50 Amica Way, Lincoln, RI 02865
Thank you for considering Amica as part of your career journey, where your future is our business.
50 Amica Way, Lincoln, RI 02865
Thank you for considering Amica as part of your career journey, where your future is our business.
At Amica, we strive to build a culture of belonging where employees are encouraged to share their unique experiences to enrich our workplace, strengthen our company’s mission, and broaden our vision of what’s possible. We’re focused on creating a workplace that works for all. We’ll continue to provide training, guidance, and resources to make Amica a true place of belonging for all employees. Want to learn more about our commitment to diversity, equity, and inclusion? Visit our DEI page to read about it!
As a mutual company, our people are our priority. We seek differences of opinion, life experience, and perspective to represent the diversity of our policyholders and achieve the best possible outcomes.
This position is hybrid and requires onsite days at our Lincoln, RI campus.
This role does not currently offer employment visa sponsorship.
This role does not offer financial support for relocation.
Lead the Future of Paid Search – Join Amica as an SEM Analyst!
Are you a Paid Search expert with a passion for innovation and data-driven decision-making? Do you thrive on leveraging cutting-edge technologies to optimize digital marketing performance? If so, we want you to join the dynamic Marketing Data Science team at Amica.
As an SEM Analyst, you’ll play a key role in shaping the future of digital advertising. Working alongside Paid Search media specialists, you’ll design, develop, and execute strategic Paid Search campaigns that drive business growth, collaborate with top-tier partners like Google and Microsoft, and optimize performance using advanced tools like SA360 and Google Analytics. Using your data analysis, reporting, and insights, you’ll influence key business decisions and spearhead testing initiatives that keep Amica ahead of the curve.
This is your opportunity to make a lasting impact in a fast-evolving industry, work on innovative projects, and advance your career with a forward-thinking company. If you’re ready to lead the way in Paid Search, apply today and help drive the future of digital marketing at Amica!
Responsibilities:
- Paid Search Strategic Planning: Assist the media team in developing long-term execution plans that align with business objectives. Assist in implementing these plans and track key performance indicators (KPIs) to measure success.
- Paid Search Data Analysis and Optimization: Analyze data and extract meaningful insights to identify actionable recommendations aligned with business goals.
- Paid Search Financial Management: Assist the media team in forecasting, budgeting, and pacing for Paid Search campaigns. Ensure efficient allocation of resources and optimize campaign performance within budget constraints.
- Business Acumen: Understand business concepts and objectives to identify opportunities for campaign expansion and growth.
- Quality Assurance: Ensure the quality of all Paid Search reporting deliverables.
- Cross Team Collaboration: Work collaboratively with Amica’s media team and search partners (Google & Microsoft).
- Thought Leadership: Assist the media team in driving best practices in managing platform execution and produce POVs.
- Testing: Identify testing opportunities, develop test plans, and create roadmaps. Report on testing outcomes and learnings and provide recommendations for improvements.
- Process Improvement: Identify opportunities to streamline workflows and improve team efficiency.
- Escalation Point: Serve as the primary point of contact on the Marketing Data Science team for day-to-day issues and challenges.
- Upcoming industry changes: Stay current with the latest industry trends, emerging technologies, and platform updates. Work collaboratively with the media team to develop insights, best practices, and strategic recommendations to adapt to changes and drive innovation in Paid Search.
- Assist department management in various assigned duties and projects as needed.
- Participating in professional development programs as identified by management.
- May be called upon to handle other duties as required.
Requirements:
- 5+ years of relevant Paid Search experience designing, developing, and executing campaigns.
- In-depth understanding of Paid Search campaign management and optimization best practices.
- Strong understanding of search bidding algorithms (tCPA, tROAS, etc.)
- Understanding of social media, search in social environments, Generative AI, programmatic, and other online advertising channels.
- Expert-level experience with Google Ads, Microsoft Ads, bid management tools like SA360, and web analytics platforms such as Adobe or Google Analytics.
- Experience with AI-powered buying solutions such as Google Performance Max and Microsoft Automation.
- Advanced proficiency in script development and site tag troubleshooting.
- Strong analytical skills and the ability to leverage data to drive decision-making.
- Excellent program management and organizational skills, capable of managing multiple projects, deadlines, and priorities.
- Excellent storytelling skills, both written and verbal.
- Test, Learn, and Scale mindset.
Preferred Certifications:
- Google - Ads Search Certification, Search Ads 360 Certification, Google Analytics Certification
- Microsoft Ads Certification
- AI Powered Shopping Ads Certification & Performance Ads Certification
Total Rewards:
- Medical, dental, vision coverage, short- and long-term disability, and life insurance.
- Paid Vacation – you will receive at least 13 vacation days in the first 12 months, amounts could be greater depending on the role. While able to use prior to accrual, vacation time will accrue monthly.
- Holidays - 14 paid holidays observed.
- Sick time - 6 days sick time at hire, 6 additional days sick time at 90 days of employment.
- Generous 401k with company match and immediate vesting. Additionally, annual 3% non-elective employer contribution.
- Annual Success Sharing Plan - Paid to eligible employees if company meets or exceeds combined ratio, growth and/or service goals.
- Generous leave programs, including paid parental bonding leave.
- Student Loan Repayment and Tuition Reimbursement programs.
- Generous fitness and wellness reimbursement.
- Employee community involvement.
- Strong relationships, lifelong friendships.
- Opportunities for advancement in a successful and growing company.
Amica conducts background checks which includes a review of criminal, educational, employment, and social media histories, and if the role involves use of a company vehicle, a motor vehicle or driving history report. The background check will not be initiated until after a conditional offer of employment is made and the candidate accepts the offer. Qualified applicants with arrest or conviction records will be considered for employment.
The safety and security of our employees and our customers is a top priority. Employees may have access to employees’ and customers’ personal and financial information in order to perform their job duties. Candidates with a criminal history that imposes a direct or indirect threat to our employees’ or customers’ physical, mental or financial well-being may result in the withdrawal of the conditional offer of employment.
About Amica
Amica Mutual Insurance Company is America’s oldest mutual insurer of automobiles. A direct national writer, Amica also offers home, marine, and umbrella insurance. Amica Life Insurance Company, a wholly owned subsidiary, provides life insurance and retirement solutions. Amica was founded on the principles of creating peace of mind and building enduring relationships for and with our exceptionally loyal policyholders, a mission that thousands of employees in offices nationwide share and support.
Equal Opportunity Policy: All qualified applicants who are authorized to work in the United States will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, family status, ethnicity, age, national origin, ancestry, physical and/or mental disability, mental condition, military status, genetic information or any other class protected by law. The Age Discrimination in Employment Act prohibits discrimination on the basis of age with respect to individuals who are 40 years of age or older. Employees are subject to the provisions of the Workers' Compensation Act.
#J-18808-Ljbffr