Head of Marketing
BackerKit - San Francisco, California, United States, 94199![BackerKit](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at BackerKit
Overview
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Overview
Strategy Development:
Develop and implement a multi-channel marketing strategy that aligns with company goals, including brand positioning, demand generation, customer acquisition, and retention.Team Leadership:
Lead and mentor a growing marketing team, fostering a culture of creativity, collaboration, and high performance.Brand Management:
Elevate and maintain a strong, consistent brand presence across all channels, including digital, content, PR, events, and social media.Demand Generation:
Oversee the creation and execution of campaigns that generate leads and drive customer acquisition, using data-driven approaches to optimize ROI.Content Marketing:
Lead content strategy, ensuring the production of high-quality, engaging content that resonates with our target audience.Product Marketing:
Collaborate with product teams to effectively communicate the value of our solutions to the market, including positioning, messaging, and go-to-market strategies.Analytics & Reporting:
Monitor, analyze, and report on marketing performance, using insights to refine strategies and drive continuous improvement.Budget Management:
Manage the marketing budget, ensuring efficient allocation of resources to maximize impact.If most of the following is true, we’d like to chat with you!
Proven 10-years experience
in marketing, with a proven 3-5 year track record in a leadership role, ideally within a SaaS or tech company, encompassing both B2B and B2C domains.Exceptional Communication:
Strong written and verbal skills for simplifying complex ideas into clear, concise messaging. A keen eye for quality and detail.Analytical Proficiency:
Solid data interpretation skills to drive informed decision-making. Strong knowledge of digital marketing content marketing, SEO/SEM, social media, and demand generation.Excellent Leadership:
Ability to collaborate within cross-functional teams, lead and mentor reports effectively.Agile and Iterative:
Comfortable with agile methodologies and iterative processes, adapting strategies based on feedback and market dynamics.Marketing Strategy:
Strategic thinker with the ability to execute. Demonstrated experience in crafting comprehensive marketing plans involving strategy, customer research, competition analysis, messaging, pricing, and more.Creative Storyteller:
A creative mindset with a passion for impactful content creation, UX writing, and storytelling.Diverse GTM Skills:
Experience in driving various GTM initiatives like webinars, trade shows, social media, and content marketing.Ecosystem Familiarity:
Knowledge of crowdfunding, e-commerce, and startup landscapes is beneficial.Tech Savviness:
Experience with marketing automation tools, CRM systems, and analytics platforms. Graphic design skills are advantageous.Benefits
Remote-first position on a distributed teamCompetitive salary and stock option planStipends for supporting creators of your choosingMedical, dental, vision, and 401k benefits (with employer match!)Family-friendly and focused on maintaining a healthy work/life balanceAwesome work environment at a company with a huge visionAnnual Learning and Development stipend to support your professional growth$180,000 - $201,000 a year
The base salary for this role is targeted at $160,000 - $178,000 /year for Denver and most remote locations, and $180,000 - $201,000/year for San Francisco, Seattle, and New York City. Final offer amounts may vary from the amounts listed above and are determined by various factors including but not limited to skill set, level of relevant experience, and geographic location.
Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other underrepresented groups tend to only apply when they check every box. So, if you think you have what it takes but don't necessarily meet every single point listed, please apply - you could be exactly who we are looking for!Please click here to learn more about our interviewing process.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.We here at BackerKit will always respect pronouns and identities when addressing candidates who feel comfortable sharing theirs.BackerKit is committed to a culture of inclusion and belonging. We believe that crowdfunding is for everyone, and strive to build a company that reflects the diverse backgrounds of the creators we currently serve and hope to serve in the future.
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