Digital Media Buyer
Jobot - Hartford, Connecticut, United States, 06112
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Overview
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Overview
This Jobot Job is hosted by: Joyce Courter Are you a fit? Easy Apply now by clicking the "Apply" button and sending us your resume. Salary: $60,000 - $75,000 per year
A bit about us:
For over three decades, we have become a leading boutique media agency in the Northeast.
Due to continued agency growth, we have an immediate need for a Media Buyer.
Ideal candidates will have a strong background with digital media buying; traditional experience, is a plus!
This is a full time, direct hire role.
We are based in CT and in-office Tues/Wed/Thurs.
Why join us?
*
Comprehensive Health (Medical, Dental, Vision) & Life Insurance *
401K & company match *
Profit Sharing plan *
Great career path opportunities within the agency
Job Details
Is your background a match? *
2+ years of digital media buying experience across all digital channels - programmatic, search, paid social (Facebook, LinkedIn, Instagram, TikTok, Snapchat, Twitter, Influencer), video, display, OTT/CTV, streaming audio, etc. *
Bachelor’s degree or equivalent work experience *
Understanding of ad operations, media reporting processes, and QA, including implementation of media platform pixels, UTMs, ad serving, and bidding platforms *
Strong budget management skills: experience managing budgets and determining the best use of funds to meet specific goals *
Analytical and strategic thinker who can translate campaign performance data into actionable insights and recommendations *
Strong problem-solving skills *
Excellent verbal communication, interpersonal, and organizational skills *
Proficient in Excel, Word, PowerPoint, Teams, Outlook *
Knowledge of Strata or Advantage Software a plus *
Able to successfully pass a background check
What will you be doing? *
Collaborate with account managers to develop media strategies, building, negotiating, and implementing media plans & buys *
Digital campaign strategy, development, implementation, and performance *
Manage multiple digital campaigns and clients simultaneously, determining KPI’s and benchmarks *
Execution, tracking, optimization, performance and reporting of digital campaigns and key metrics *
Identify trends and insights and optimizes spend and performance *
Build, foster and nurture strong, lasting relationships with client and internal team members *
Work closely with media buyers & coordinators overseeing entire campaign implementation *
Evaluate the success of digital strategies and campaigns and recommend optimizations pre and post campaign *
Negotiate competitive rates and added value for all clients *
Stay informed on current paid digital media trends, advances, and the continuous changes to the digital landscape *
Analyze market requests and create detailed POV’s *
Schedule, attend and participate in client, agency, and media vendor meetings as necessary, while keeping staff up to date on learnings *
Participate in new business pitch development and presentations *
Set up and maintain dashboards to show live campaign results and analytics to clients
Interested in hearing more? Easy Apply now by clicking the "Apply" button.