Marketing Communication and Content Specialist
NRTC Alabama, Inc - Detroit, Michigan, United States, 48228Work at NRTC Alabama, Inc
Overview
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Overview
The essential functions include, but are not limited to the following:• Responsible for internal and external communications and content marketing strategies• Author SEO-optimized content each week for Web, blog, email marketing, PR and social media• Design assets needed for website banners, digital and print collateral, business cards & social media• Create, edit and proof-read marketing materials• Develop and maintain content calendar• Compile content for monthly newsletter• Maintain consistent branding across projectso Maintaining brand guide + all applications of the brando Develop and maintain brand identity and tone• Plan special events, and attended events on company's behalf• Write video scripts, transcripts and descriptions/key words for YouTube channel• Assist with leads in CRM• Email blast content creation in CRM• Edit and format PowerPoint presentations for Sales and Leadership• Work collaboratively with team members, partner organizations, media and vendorsOrder and assist with design of wearables, give-aways, etc.Education and Experience
Bachelor's degree preferredOR
Minimum 5-years experience in a similar rolePlease note: Examples of prior work will be requested during the interview processMinimum Qualifications (Skills and Abilities)
• Proficient in Microsoft Products (Word, Excel, PowerPoint, Outlook)• Graphic design, advanced capabilities in either Photoshop or Canva• Familiar with Social Media Management Software• Social Media Content Creation (primarily LinkedIn) & Promotion• Understanding of Industrial Equipment and Industry is an asset• Familiar with B2B eCommerce• Familiar with Marketing Management Software• Prior use of CRM SystemWork Environment
The majority of the workday will be spent sitting at a computerRegular working hours are specify hours , with occasional overtime as requiredThis is a hybrid role with a mixture of working from home and visits to our headquarters in Detroit, MichiganTravel Requirements
Minimal to no work travel is requiredPI72a08ab649db-7912