Remote Paid Media Specialist
Allianceanimal - Little Rock, Arkansas, United States, 72208Work at Allianceanimal
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Overview
The primary responsibility of the Paid Media Specialist position is to target our practices’ ideal clients and drive high quality traffic to our practice websites that turn into high value, qualified leads by:Ensuring the regular and seamless onboarding of net new practices onto paid mediaPreparing weekly and monthly reports for internal and external stakeholdersMeasuring and optimizing campaigns to meet internal KPI benchmarks and program goalsManaging paid media for multiple practices across our clinic partner networkPreparing presentations summarizing campaign performance and presenting them to our partner doctors and practice managersImplementing and configuring Google Ads conversion tracking and attribution across multiple conversion paths for single and multi-location practicesProviding feedback on all stages of our paid media funnels to internal and external stakeholdersBrainstorming new and innovative ways to target the clients who are most valuable to our practices and drive additional volumeRegularly analyzing campaign performance, identifying potential trends as they occur, and working with stakeholders to encourage positive trends and halt negative trendsIdentifying potential pain points / barriers to conversion and brainstorming innovative ways to overcome themEvaluating media spend levels and providing feedback / recommendations based on previous performanceCollecting feedback lead quality feedback from regional marketing leads and distilling into an actionable plan to improve performanceWorking closely with our data & analytics team to validate campaign performance dataProactively recommending improvements to paid media campaigns to boost performanceGrow to understand macro and micro search demand, seasonality, and business trends, then develop campaigns / strategies to capitalize on themCollaborate with our regional marketing and operations teams to better understand each practice’s individual needs, and how they could impact their paid media performanceQualifications
As our resident paid media expert, you will be the go-to person for all things paid media. To be successful in this position, the candidate must be a subject matter expert and be able to perform each duty satisfactorily. The responsibilities listed above represent the knowledge, skill, and/or experience required to fill the role’s responsibilities.Education / ExperienceBachelor’s degree preferred, equivalent experience and/or proven track record of results accepted2 - 4 years of experience directly managing Google Ads campaigns, willing to train and/or build development pipelinesMeta ads and Microsoft Ads experience is desired, but not requiredHands-on experience directly managing paid advertising via search, Pmax, display, demand gen, etc.Current Google Ads certification (Search, Display, AI, & Measurement required)Experience successfully working with third party marketing agenciesMulti-channel experience preferredExperience working cross-functionally to better understand the business objectives across multiple departments and deploy paid media to achieve themHands-on experience optimizing towards upper and lower funnel conversion metricsSkills/KnowledgeSuccessfully managed 25+ accounts while achieving campaign / growth goalsIntermediate knowledge of Microsoft Excel, with basic knowledge of Word, PowerPoint, etc.Comfortable aggregating performance data from multiple sources and mining for insightsComfortable using Google Analytics (GA4) and TableauPerformance driven, growth mindset and not satisfied with the status quoMathematically minded and makes decisions using hard dataComfortable working in a collaborative environment with cross-functional stakeholdersExperience working with Google Tag Manager to set up granular conversion tracking and attribution for paid media campaignsModerate experience working with WordPress websites to carry out landing page optimization, conversion rate optimization, and building foundation for conversion tracking and attributionAdditional Information
Competitive compensation dependent on experience, with annual bonus potential. We also offer a robust set of medical, non-medical and retirement benefits that we encourage our employees to take advantage of.We want nothing more than to fuel your career goals, which is why we’ve created exclusive programs like Alliance Educates, Alliance Propel and Alliance Cares - to bring you financial, learning and wellness opportunities designed to enrich your growth.WE ARE A DRUG-FREE, EQUAL OPPORTUNITY EMPLOYER.Company Policy & Federal & State Laws Forbid Discrimination Because of Age, Color, Race, Religion, Sex, Disability, Sexual Orientation or National Origin
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