Digital Social Media Analytics
Vistra Communications - Washington, DC
Work at Vistra Communications
Overview
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Overview
Social Listening and Crisis Response:
- Integrate social listening across OCPA initiatives to monitor trending conversations about the Army brand.
- Support crisis communication by leveraging industry tools to track and analyze media and digital platform discussions.
Metrics and Performance Analysis:
- Develop, assess, and report on metrics to evaluate the effectiveness of Army communication strategies.
- Analyze data from mainstream media and Army-owned channels (Facebook, Twitter, YouTube) to optimize content strategy.
- Collect and analyze social media data, including engagement, tone, and demographic/geographic reach.
Influencer and Channel Recommendations:
- Identify and recommend social media influencers aligned with Army objectives for specified topics and regions.
- Provide strategic insights on Army's engagement with key publics, including service members, veterans, elected officials, and defense organizations.
Media Reporting:
- Generate ad-hoc, daily, weekly, and monthly reports summarizing traditional and social media coverage of Army-related topics.
- Create daily media digests (Monday-Friday) with cross-referenced updates from DoD's Morning News of Note by 0530 EST, covering news from 2200 the previous day to 0400 the report day.
- Offer a written snapshot of key reporting takeaways within each daily report.
On-Call Support and Weekend Reporting:
- Be on-call during early morning hours (0530-0700) to make adjustments based on OCPA review and feedback.
- Provide two daily reports over weekends, covering 12-hour periods, due by 0700 and 1900 to the OCPA duty officer.
Breaking News Monitoring:
- Monitor breaking news on major news websites and social media platforms daily from 0700 to 2200, notifying MRD leadership on relevant updates.
- Maintain and regularly update a "Be on the Lookout" (BOLO) list for tracking key topics.
Social Media Solutions and Liaison Services:
- Provide ongoing support for the Army's social media tools and solutions, acting as a liaison for related services.
Additional Duties:
- Perform other tasks as assigned to support the OCPA's mission and enhance public engagement.
Requirements
Education/Experience:
- Bachelor's degree
- 5 years demonstrated strategic/tactical/media communication level experience within the last 0-1 years.
- Proficiency in social media monitoring tools and data analysis
- Experience with leading social media tools, including Talkwalker, Meltwater, Spredfast, Sprout Social, Falcon IO, google analytics and proficiency in manipulating these platforms with sophisticated Boolean searches.
- Strong communication skills, with experience creating detailed reports and content summaries.
- Ability to work under tight deadlines and provide timely information on breaking news and strategic developments.
- Knowledge of military public affairs or similar high-stakes communication environments preferred.
- DOD SECRET Security Clearance
US Citizenship Required: Due to the requirements of the federal contract that this position supports, U.S. citizenship is required. Citizenship will be confirmed via I-9/E-Verify at the start of employment.