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JOB LEVEL M60/P60 EMPLOYEE ROLE People Manager The Opportunity The Director of Adobe Express Social Strategy is a subject matter authority and leader responsible for shaping cohesive social marketing vision for Express that spans owned, earned, paid, and influencer channels with the goal of making Express known across social platforms as the go-to creative tool for creating standout content quickly and easily. This role partners collaborator teams to seamlessly integrate social-first programs into broader marketing objectives, ensuring impactful product launches, audience engagement, impactful programs and activations, and measurable results. The Director is also responsible for leading Express influencer marketing, setting benchmarks for performance and fostering collaborations that amplify brand visibility. Critical components of this role are guiding a dynamic team, running budgets, and staying at the forefront of social media trends to maintain Adobe Express's leadership in the digital world. What you’ll do: Develop and implement comprehensive social marketing programs in collaboration with cross-functional teams, including Product Marketing, Product Management, Brand, Communications, and Community. Serve as the primary point of contact for integrating social strategies into larger marketing plans. Drive platform/channel strategies to achieve brand consistency and maximize audience engagement across platforms such as Instagram, X/Twitter, LinkedIn, Pinterest, Meta, TikTok, and YouTube. Pioneer innovative and new approaches to social marketing designed to drive awareness and product trial/use. Lead go-to-market strategies for product launches, balancing paid, owned, and earned media efforts. Coordinate influencer marketing strategies, cultivating relationships with key creators to amplify campaigns; Establish and uphold standard process for influencer management, including contracting, scope, and performance measurement. Partner with Growth & Measurement teams to assess the success of social and influencer initiatives, optimizing for return on investment and business impact. Lead and mentor a team, fostering a culture of creativity, partnership, and accountability. Supervise social media and influencer budgets, ensuring efficient allocation to achieve campaign goals. Stay ahead of social media trends and platform innovations to keep Adobe Express top of mind for social audiences. What you need to succeed: BA/BS degree perferred or equivalent work experience Proven experience in social media strategy and program management, preferably in a leadership role. Deep understanding of social media platforms, trends, and audience engagement tactics. Strong communication and partnership skills to align cross-functional teams and collaborators. Demonstrated expertise in overseeing budgets and using data-driven insights for performance optimization. Ability to lead, inspire, and develop a high-performing team. Analytical mentality with the ability to measure, interpret, and act on performance metrics. Forward-thinking approach to identifying and using emerging social media trends and technologies. A pplication Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least 12:01 AM Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $146,300 -- $267,600 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Internal Opportunities Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe! Put your best foot forward: 1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work. 2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in. 3. Check out these tips to help you prep for interviews. 4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll . Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth. At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless ofgender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law. If you have a disability or special need that requires accommodation to navigate our internal careers site or to complete the application process, please contact accommodations@adobe.com . #J-18808-Ljbffr