Director of Marketing and Digital Strategy
Howard University - Washington, District of Columbia, us, 20022![Howard University](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Howard University
Overview
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Overview
Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application.At Howard University, we prioritize well-being and professional growth.Here Is What We Offer:
Health & Wellness: Comprehensive medical, dental, and vision insurance, plus mental health supportWork-Life Balance: PTO, paid holidays, flexible work arrangementsFinancial Wellness: Competitive salary, 403(b) with company matchProfessional Development: Ongoing training, tuition reimbursement, and career advancement pathsAdditional Perks: Wellness programs, commuter benefits, and a vibrant company cultureJoin Howard University and thrive with us!
Basic Function:
Reporting to the Assistant Vice President of Marketing, the Director of Marketing and Digital Strategy is responsible for the day-to-day development and strategic implementation of the University’s strategic brand, marketing and digital initiatives. This role is responsible for developing and fostering integrated marketing communications strategies in alignment with the University’s strategic initiatives, mission and values. The successful candidate will serve as a thought leader/consultant to University-based marketing and communications colleagues. This individual will use their knowledge in a variety of disciplines such as marketing, advertising, digital media and outreach to help shape a distinctive, strengthened brand position.Accountability:
Supervises the Social Media Strategist, student interns and vendor partners.
Nature And Scope:
Internal contacts include faculty, staff, administrators, students and University executives. External contacts include vendors and alumni.Principal Accountabilities:
The successful candidate will develop and execute comprehensive marketing strategies to enhance the brand visibility of Howard University. They will oversee the creation and management of engaging digital media campaigns, content, and community engagement that fosters meaningful connections with the target audience.Strategic Planning: Develop and implement strategies to increase awareness of Howard University’s strategic initiatives within an integrated marketing communications matrix. Develop and refine the organization’s digital strategy, aligning it with the overall goals of the University.Content Strategy: Develop a content strategy to create, curate, and distribute relevant and valuable content across various digital channels and materials.Social Media Management: Responsible for the social media strategies to build brand awareness, engage with audiences, and drive traffic and conversions.Data Analytics: Monitor and analyze key performance metrics to evaluate the success of digital initiatives and make data-driven decisions to improve the strategy continually.Audience Segmentation: Analyze customer data to segment the target audience(s) effectively.SEO and SEM: Optimize the organization’s online presence for search engines through search engine optimization (SEO) and manage search engine marketing (SEM) campaigns.Budget Management: Develop and manage budgets for marketing and advertising campaigns, ensuring cost-effectiveness and a positive return on investment (ROI).Innovation: Stay updated on emerging technologies and industry best practices to keep the digital strategy up-to-date and competitive.Creates opportunities to educate about best practices for marketing, branding and digital alignment with campus stakeholders.Performs other duties as assigned.Core Competencies:
Demonstrated record of progressive leadership roles within large, highly complex organizations in higher education or related non-profit organizations.Demonstrated commitment to diversity, equity and inclusion.Knowledge of comprehensive content development across platforms.Experience successfully leveraging various digital platforms to advance organizational institutional priorities and messaging.Demonstrated record of creating innovative content and materials that resonate with audiences while advancing organizational goals.A sophisticated understanding of digital audiences and fluency in best practice tools and techniques for digital communications.Prior experience in communications/digital marketing, higher education or related areas.Exceptional communication skills (oral and written).Minimum Requirements:
A bachelor’s degree in an appropriate area and eight years of relevant experience; or 20 plus years of relevant experience.Compliance Salary Range Disclosure:
Expected Salary Range: $109,090 - $120,000Seniority level
DirectorEmployment type
Full-timeJob function
Marketing and SalesIndustries: Higher Education
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