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Director, Public Relations, Lancôme

New York, NY, New York

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Permanent

New York

New York, NY

Digital

Full - Time

25-Feb-2025

Job Title : Director – Public Relations, Lancôme

Division: Luxury Division

Location: Hudson Yards, New York City

Reports To: AVP, Consumer Engagement, Lancôme

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Do:

The Public Relations Director develops and drives the PR strategies for the brand in the US market. This role directs and implements the US market strategy in collaboration with the entire marketing team, internal PR team, and ABPR. This role includes the development and mentorship of junior team members.

• Strategy & Program Development:

• Develops and executes a comprehensive PR strategy and implements marketing programs in collaboration with the Director of Content Marketing & Social Media and the Marketing Director.

• Creates and implements public relations programs for new product launches and key brand initiatives (including philanthropic efforts), adapting strategies to resonate with target audiences in different markets.

• Collaborates with Marketing Directors on innovative launch plans, ensuring alignment with overall brand messaging and marketing objectives.

• Oversees the development and execution of strategic partnership activations, maximizing press coverage and brand visibility.

• US Market Management:

• Oversees and directs the work of the US PR agency, providing strategic guidance and ensuring alignment with brand objectives.

• Creates and executes innovative press mailings, launch events, and press trips in collaboration with the US agency, generating excitement and media attention.

• Cultivates and expands existing relationships with key press contacts and influencers, securing positive media coverage and building brand advocacy.

• Develops and implements the in-house makeup artist strategy (if applicable), including the ongoing development and management of any professional artist programs.

• Drives ongoing press and public relations activities for freestanding stores (if applicable), maximizing local media coverage and community engagement.

• Internal & Executive Communications:

• Manages internal L’Oréal press requests, ensuring accurate and timely responses that align with brand messaging.

• Garners, vets, and prioritizes press coverage opportunities for the Chief Creative Officer/Founder (if applicable), maximizing positive media exposure and thought leadership opportunities.

• Budget & Team Management:

• Manages US PR budgets in collaboration with Marketing Directors, ensuring responsible spending and maximizing ROI.

• Mentors, and develops the junior team members providing guidance, feedback, and growth opportunities.

What We Are Looking For:

Required Qualifications/Skills:

• Education/ Experience/ Licenses or Certifications:

• Four-year degree, marketing, journalism or PR preferred, but not mandatory.

• 8-10 years of related PR experience (consumer products, media, agency or corporate environment

• Software:

• Excellent knowledge of Excel and Word

• Standard MS Office applications

• Excellent oral communication skills

• MUST have strong writing skills: Director will serve as the voice of Lancôme to the outside world.

• A hip personality is important for maintaining brand credibility. Should possess knowledge of trends, pop culture, some fashion, and lots of cosmetic industry knowledge. Monitor trends via real-time reporting and identify ways the company can leverage current topics of interest.

• Knowledge of PR and blogging ecosystem relevant to the beauty industry. (Or show knowledge in another area which displays ability/desire to learn our industry.)

• Creative thinker with excellent attention to detail

• Excellent project and time management skills

• Ability to work effectively with cross functional teams

• Ability to multi-task and meet deadlines

• Ability to identify the needs of the department and take initiative on projects - ongoing and new

• Determined to better the brand on a daily basis.

Please note: This job description is a general outline and may be subject to change.

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range [New York] : $138,500-$200,800 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)    

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)  

• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 

• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)  

• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  

• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)  

• Employee Resource Groups (Think Tanks and Innovation Squads)  

• Access to Mental Health & Wellness Programs     

Don’t meet every single requirement?  At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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