Associate Director, Brand and Content Marketing
ZEISS Group - San Diego, CA, United States
Work at ZEISS Group
Overview
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Overview
Employer Industry: Medical Technology
Why consider this job opportunity:
- Salary up to $186,600
- Eligible for a Performance Bonus
- Robust benefits package, including medical plans and retirement savings
- Opportunity for career advancement and growth within a global organization
- Chance to lead and manage a talented team of marketing professionals
- Engage in innovative marketing strategies that impact customer acquisition and retention
What to Expect (Job Responsibilities):
- Conceptualize and implement marketing programs that support customer acquisition, growth, and retention
- Collaborate with Product Marketing to introduce new products to ECP and Retail channels
- Lead B2B and B2C PR and outreach activities, managing agencies and crisis communications
- Develop and execute communications plans for new products, producing persuasive content
- Manage a team, ensuring consistency and best practices across marketing initiatives
What is Required (Qualifications):
- Minimum of 10 years of progressive marketing experience
- Demonstrated experience leading and managing a team of direct reports
- Proven ability to manage a dynamic workload in a deadline-driven environment
- Strong conceptual thinking and innovation skills with a track record of measurable results
- Excellent presentation skills and ability to engage effectively with executive management
How to Stand Out (Preferred Qualifications):
- Experience with B2B and B2C activities
- Proven project management skills, including managing remote teams
- Ability to analyze data to guide business decisions
- Strong negotiating and conflict-resolution skills
- Knowledge of planning and budgeting processes, including financial business cases