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Lead the Data Revolution in Healthcare Marketing: Associate Director, Digital Marketing Analytics Do you possess a passion for data-driven insights and a desire to make a real difference in the healthcare industry?CMI Media Groupis seeking a strategic and results-orientedAssociate Director, Digital Marketing Analyticsto lead our team in delivering innovative measurement solutions and driving impactful results for our clients. In this role, you will:

• Be the Architect of Measurement:Develop and execute cutting-edge measurement and analysis plans that align with client objectives and unlock valuable insights from online and offline marketing campaigns.
• Drive Optimization & Innovation:Analyze campaign performance, identify opportunities for optimization, and champion data-driven recommendations to elevate campaign effectiveness.
• Lead with Expertise:Serve as the go-to expert for internal teams and clients, providing thought leadership, guidance, and support on all things related to digital marketing analytics.
• Empower a Team of Analysts:Mentor, coach, and inspire a team of talented analysts, fostering a culture of collaboration, growth, and analytical excellence.
• Shape the Future of Measurement:Continuously explore and implement new technologies and methodologies, staying ahead of the curve and driving innovation within the department.

Do you have the right DNA?

• Analytical Powerhouse:7+ years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
• Leadership Acumen:3-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
• Client-Focused Mindset:Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
• Passion for Innovation:A relentless curiosity and drive to explore new technologies and methodologies, constantly seeking ways to push the boundaries of digital marketing analytics.
• Healthcare Industry Knowledge:Experience in the pharmaceutical or healthcare industry is a plus, but not required.

Why CMI Media Group? At CMI Media Group, we're not just analyzing data we're using it to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:

• Purpose-Driven Work:Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
• Collaborative Environment:Join a team of passionate and talented individuals who are leaders in their field.
• Growth Opportunities:Benefit from ongoing professional development opportunities and a culture that values continuous learning.
• Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details

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