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About Us We are a growing international hair extensions company managing two distinctive brands: Covet & Mane, our established hair extension line, and Sitting Pretty, our recently acquired brand specializing in halo extensions. With plans to expand our direct-to-consumer (DTC) presence and strengthen our salon partnerships, we're seeking an entrepreneurial Digital Marketing Director to develop and execute comprehensive marketing strategies that position us as a platform for growth in the industry. Job Title Digital Marketing Director - Covet & Mane and Sitting Pretty Hair Extensions

Remember to check your CV before applying Also, ensure you read through all the requirements related to this role. Role Overview As our Digital Marketing Director reporting directly to the CEO, you will be responsible for building and implementing digital marketing strategies to grow both Covet & Mane and Sitting Pretty, expanding our International DTC presence through education-first, visually led campaigns. This is a highly entrepreneurial role requiring both strategic vision and hands-on execution. Visit us at at covetandmane.com and sittingprettyhalohair.com.

Key Responsibilities Develop and execute comprehensive digital marketing strategies for both Covet & Mane and Sitting Pretty brands

Develop compelling visual content and educational resources that showcase product expertise and application techniques for both salon professionals and consumers

Create and implement marketing initiatives that highlight product education, application techniques, and styling inspiration

Cultivate strong relationships with stylists and influencers to amplify brand awareness and credibility

Manage social media accounts across all platforms

Design and implement targeted digital advertising campaigns and email marketing programs that build brand awareness, acquire new customers, and foster loyalty among existing customers

Create and lead a focused community outreach program that includes virtual education events, stylist spotlights, and user-generated content campaigns to build authentic relationships with end users and stylists

Analyze performance metrics and optimize campaigns for maximum ROI

Optimize our websites into powerful revenue engines through compelling imagery and storytelling and well executed promotional events.

Execute marketing initiatives hands-on when necessary, understanding the limited team resources

Qualifications 5+ years of digital marketing experience, preferably in beauty, haircare, or professional salon products

Proven track record of developing education-focused marketing campaigns

Experience building and maintaining strong relationships with content creators

Strong understanding of digital marketing platforms including Tik Tok, Instagram, Reddit, Meta, Google, and email marketing tools

Excellent content creation and visual storytelling skills

Strong analytical skills and data-driven approach to marketing

Entrepreneurial, self-starter attitude with "roll up your sleeves" mentality

Knowledge of beauty industry trends, particularly in hair extensions (preferred)

What We Offer Opportunity to make significant impact on two growing brands in the hair extension industry

Direct reporting line to CEO with high visibility and growth potential

Hands-on role with significant autonomy and entrepreneurial freedom

Competitive salary and benefits

Collaborative and innovative work environment

Bi-weekly payroll

Benefits: 401K, Medical, Dental & Vision

Vacation: 2 Weeks + 1 Week Between Christmas and New Years

3 Week Work From Anywhere Allowance

Compensation $115,000 - $135,000 Annually: Dependent on Experience Location and Travel New York Tri-State Area

Hybrid Work Schedule, Up to 3 Days in Office

This position is ideal for an entrepreneurial digital marketer who excels at both strategy and execution, understands the professional beauty space, and is passionate about education-driven content that resonates with both stylists and consumers.

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