Marketing and Communications Manager
Volunteer New York! - Tarrytown, New York, United States, 10591
Work at Volunteer New York!
Overview
- View job
Overview
Create a comprehensive marketing and communications plan and coordinate a strategic org-wide communications calendar that supports recruitment, development, and partnerships, and implement marketing activities and campaigns that engage a broad but targeted range of audiences, with a specific focus on volunteers and donors. Marketing and Brand Development:
Develop, execute, and evaluate a roadmap for digital marketing and email marketing programs aligned with current best practices. Drive conversion of prospective volunteers into action-takers and collaborate with the team to identify and develop creative brand awareness campaigns that elevate Volunteer New York!’s visibility. Ensure brand standards are met and maintained across the organization and by external partners. This includes creating engaging content across all communication channels, which include email, direct mail, website, social media, print materials, and live events. Collect photographs/video as needed. Fundraising:
Assist the Development team with fundraising efforts, inclusive of but not limited to sponsorship deliverables, fundraising email and print communications, merchandise sales, and helping to manage the fundraising platform, Classy. Design:
Use Adobe Creative Suite and Canva software to create design assets and marketing collateral (print and digital); Manage visual assets – graphic designs, video, and photos; Manage production process for collateral, signage, and promotional items. Storytelling:
Develop materials, talking points, and multimedia that highlight the impact of our work and inspire stakeholder engagement. Outreach:
Support the goals, strategy, and implementation of Volunteer New York!’s community outreach. Public Relations:
Develop and execute a broad range of PR strategies to position the organization and its leadership by maintaining, in partnership with the Senior Director of Development, relationships with local reporters and editors, identifying newsworthy insights and stories, and drafting external communications materials. Qualifications Bachelor’s Degree 3+ Years of relevant experience A track record of delivering results Excellent communication and writing skills: ability to articulate Volunteer New York!’s mission, program objectives, and resource needs to a variety of audiences and using a variety of methods. Excellent organizational skills: ability to manage complex projects from creation to completion, plan and prioritize multiple projects, collect and analyze data, and meet deadlines A commitment to staying current on topics, platforms, and technologies and using this information to drive strategy, amplify our message, and increase awareness and impact Demonstrated experience in crafting communications solutions to reach new audiences that advance our organization’s mission and vision Prior experience managing a brand’s social media presence and content creation Experience working with nonprofits is a plus Technical Skills Required Adobe Creative Suite (Photoshop, Premiere, Lightroom, InDesign) or similar applications Canva and/or Adobe Express Media management with Dropbox Proficiency with social media platforms and Microsoft Office Comfortable using a mirrorless or dslr camera Constant Contact or similar email marketing tool Working knowledge of front-end web development Familiarity with Google Analytics Salesforce and/or Classy experience is a plus Schedule:
Full-time position; some weekends and evenings required with advance notice. Salary and Benefits: Salary Range $60,000-$64,400, along with a very competitive benefits package, including the opportunity to work a few days remote each week, a health insurance plan, a retirement plan, and more. To Apply:
Please submit a cover letter, which shows your strong writing acumen and a passion for community and volunteerism, and your resume to Dylan Pyne at dylan@volunteernewyork.org. Include Marketing and Communications Manager in the subject. AmeriCorps, Peace Corps, and other national service alumni are encouraged to apply. Volunteer New York! is an Equal Opportunity Employer committed to diversity and inclusion.