Director, Marketing, Market Hall & Restaurants
OC Sports and Entertainment - Anaheim, California, United States, 92808![OC Sports and Entertainment](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at OC Sports and Entertainment
Overview
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Overview
Join our team to help create and develop the future of live entertainment and sports in Orange County!
Once you've had a chance to explore our current open positions, apply to the ones you feel best suit you, as an applicant, you can always see your application status in your profile.
Mission:
To enrich the lives in our community through shared experiences, welcoming spaces, and responsible actions.
Vision:
We will be the social and entertainment center of Orange County - a place where the cultural kaleidoscope of the region converges and connects. Our vibrant, rich collection of experiences will celebrate the diversity of our community.
Values:
Be Safe | Do the Right Thing | Be Generous | Include Everyone | Make it Easy | Be Bold
Job Title: Director, Marketing, Market Hall & Restaurants
Pay Details: The annual base salary range for this position in California is $110,000 to $135,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate's geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.
About OCVIBE:
OCVIBE is transforming 100 acres in Anaheim into a dynamic, walkable district blending culture, dining, and entertainment. Anchored by the Honda Center, this destination will offer parks, riverfront views, and immersive experiences, creating a vibrant community hub.
About Market Hall:
Opening in Fall 2026, Market Hall (working title) will be a 50,000+ square-foot, two-story food hall featuring 21 diverse restaurants, 6 bars, and innovative culinary concepts. With renowned chefs and local talent, it will redefine Anaheim's culinary landscape.
Position Overview:
The Director of Marketing will lead the development and execution of branding and marketing strategies for Market Hall and the restaurants within the OCVIBE district, aligning with OCVIBE's broader vision. This role will position Market Hall and its restaurant offerings as a premier food and beverage destination within the OCVIBE district.
Responsibilities
Foundational Branding & Marketing Materials (Phase 1) Lead the creation of branded materials to engage key audiences, including consumers, fans, future residents, and food lovers, while conveying Market Hall's mission and cultural impact Develop storytelling-driven collateral to highlight Market Hall's vision, its role in Anaheim's culinary scene, and its diverse restaurant offerings Collaborate with the Creative Team/Agency to establish and maintain brand guidelines for consistency across all communications Oversee marketing materials to ensure alignment with Market Hall and restaurant branding and messaging Marketing Planning & Campaign Development (Phase 2)
Define clear, measurable marketing objectives aligned with business goals to drive awareness and engagement for both Market Hall and the restaurants Develop strategic frameworks based on market trends, competitor analysis, and consumer insights, focusing on both dining and entertainment Lead the creative development of integrated campaigns to create unique, memorable experiences around the dining experiences offered by Market Hall and restaurants Manage marketing budgets to maximize ROI and collaborate with internal teams for cohesive execution Segmentation & Performance Marketing
Optimize and manage the Market Hall and restaurant websites as content and engagement hubs Develop and execute social media strategies to enhance visibility and community engagement for both Market Hall and the restaurants Establish performance metrics, track campaign progress, and provide actionable insights for both the district and dining offerings Integrated Campaigns
Lead integrated marketing campaigns connecting Market Hall's offerings and the restaurants with OCVIBE's broader attractions Optimize channel strategies across online advertising, social media, email marketing, PR, and events, with a focus on enhancing the food and beverage experiences Experiential Management
Plan and execute events, activations, and promotions to create memorable customer experiences, specifically focused on dining experiences Identify partnership opportunities to enhance events and increase brand visibility for both Market Hall and restaurants Oversee logistics, including venue selection, vendor management, and staffing for culinary events and activations Cross-Functional Collaboration
Work with internal teams (F&B, operations, design, finance) to align marketing efforts with business priorities, especially for the restaurants Provide updates on campaign performance and key milestones related to both Market Hall and restaurant offerings Skills
Bachelor's degree and 10+ years of marketing experience Experience in the entertainment or sports industry is a plus Experience in restaurant and food marketing is preferred Strong leadership and team management skills Excellent organizational and time management abilities Effective collaboration with diverse stakeholders Knowledge of budgeting and resource allocation Exceptional written and verbal communication skills Able to thrive in a fast-paced, dynamic environment
Knowledge, Skills and Experience
Education -
Bachelor's Degree
Experience Required -
10+ Years
This position is on-site.
Company: OC Sports & Entertainment, LLC
Our Commitment:
We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, medical condition or any protected category prohibited by local, state or federal laws. We are firm believers that diversity and inclusion among our team members are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.
Thanks for your interest in becoming part of ocV!BE!