Marketing Director – (Bilingual)
News Corporation - Nashville, Tennessee, United States,![News Corporation](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at News Corporation
Overview
- Apply
Overview
HarperCollins Christian Publishing
throughout the U.S., Mexico, Latin America and Spain. This position will create and lead comprehensive campaigns, both online and offline, for assigned Bibles, Academic and other Christian resources in conjunction with both internal and external teams. Areas of marketing focus include but are not limited to: brand positioning and messaging, metadata and keyword development, media planning and buying, email, social media strategy, live events, partnerships, retail marketing and other relevant marketing activities that will drive sales.Reporting to the VP of Marketing, the Marketing Director will also be responsible for managing appropriate marketing budgets, monitoring ROI for activities, managing and optimizing specific brands/products lines, liaising between marketing and sales, and assisting with overall marketing team initiatives, as assigned.ResponsibilitiesDevelop and execute integrated marketing campaigns for product lines to optimize sales for all front-list and backlist Bible projects and product lines.Oversee all areas of marketing and publicity, both online and offline, including: brand positioning and messaging, metadata and keyword development, media planning and buying, email, social media strategy, live events, partnerships, retail marketing.Manage additional marketing staff including performance appraisals and effective coaching.Secure and lead external marketing partners/vendors.Analyze marketing campaigns and make recommendations for adjustments and key learnings based on those results.Provide relevant metadata, including keywords, for new releases as well as update key backlist, as needed.Work closely with the product development team to contribute to overall direction of creative, packaging, and brand messaging, as well as recommend product development and modifications to take advantage of marketing opportunities.Present marketing plans and updates at key meetings with sales teams and other internal stakeholders, as well as external authors/proprietors, retail, and marketing partners.Manage budget development and expense projections for relevant projects.Attend relevant trade shows and conferences, as required.Assist in other marketing-related activities, as assigned by supervisor.QualificationsWork Experience/Knowledge:7-8 years of marketing, sales or related role.Managed and executed product launches and integrated campaigns using both digital and traditional marketing channels.Hands-on experience with email, social media, and digital advertising strategy and execution.Used marketing management tools and digital analytics tools.Managed and led outside vendors.Analyzed marketing results/ROI.Understands the Spanish-speaking Christian market in the U.S. and Latin America, including differences between theological viewpoints and/or denominations.Understanding of Biblical doctrine.Education:
Bachelor’s degree in Bible Theology/Studies or Christian Ministry preferred. Marketing, business, or related degrees considered.Industry Knowledge:
Understanding of the Christian Bible market (denominational differences, Bible translations, etc.) are a must. Knowledge of publishing or other consumer content-related industry preferred (music, entertainment, media, digital content, etc.).Skills:Strong analytical and metrics-based decision-making experience.Significant familiarity with the organization and content of the Bible.Proven ability to develop and maintain strong professional relationships with colleagues and vendors.Experience managing multiple, competing priorities, duties and/or projects.Strong organizational, time management skills with attention to detail.Exceptional written and verbal Spanish communication skills.Must be able to work independently under tight deadlines.Must possess the skill to set priorities and problem solve.Strong computer skills necessary, especially Microsoft Office.Fully bilingual, able to read, write, and present in both languages.Personal Characteristics:
Positive and team-oriented. Pro-active. Solution-Oriented. Highly professional in relationships inside and outside the organization. Organized to meet high volume workflow on time and on budget, self-starter, excellent written and verbal communication skills. Curious about new marketing tools and trends. Passionate about the Bible publishing.Job Locations
US | US-TN-NashvilleCategory
MarketingEqual Opportunity EmployerAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets
#J-18808-Ljbffr