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Marketing Director
ITW - Houston, Texas, United States, 77246![ITW](/api/image?src=https%3A%2F%2Fproduction-rails-default.s3.amazonaws.com%2Fuploads%2Falt_company%2Flogo%2F217%2Fmiller_logo1.jpeg&w=640&q=75&f=webp)
Work at ITW
Overview
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Overview
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.The Marketing Director is the thought-leader who sets the strategic, portfolio and investment direction while owning and driving segmentation and brand strategies for a $300MM, growth-oriented division with multiple brands in the Retail Automotive Aftermarket space. The key deliverable is driving above market profitable growth of multiple brands while expanding market share by leveraging the brands performance, quality, and history. This role will support the marketplace intelligence needs of the business unit to drive key strategic decisions. An important member of the divisional leadership team, the Brand Director reports to the VP/GM for the Division.The three most important deliverables of this role are:1) Define, communicate and champion a clear and compelling portfolio segmentation that enables profitable net sales and market share growth2) Apply best practices to simplify and focus strategic and tactical efforts to maximize return on investment3) Lead, develop and mentor a professional marketing organization while building strong, collaborative relationships across the division.What do we need from the successful candidate? Demonstrated successes in:Creating, Communicating and Driving Portfolio Strategy and SegmentationProven examples of successful communication strategy and leveraging a broad marketing mixDeveloping, implementing and enforcing Pricing Strategy and MAPAgency selection and managementBudget, ROI and Spend Effectiveness EvaluationStrategic and economic evaluations of distribution programs and dealsProduct Line SimplificationProject management and delivering key initiatives on-time, with excellenceCreating and launching 360-degree marketing campaignsDemonstrated Omni-channel understanding and effectivenessAnalytical and effective decision-makingLeading, developing, evaluating and promoting talent, by overseeing a large, diverse and virtual teamA strong ability to move seamlessly between strategic and tactical, and know when the appropriate time is to do soTactical Things:Customer relationshipsAnnual Line reviews, trade shows and customer meetingsAnnual planning cycle: long-range planning and annual planningBudget & spending agility pending business conditions or opportunitiesData analytics. What to evaluate, how to evaluate, and identifying the ‘so what’ that drives strategic direction and decisionsQualifications:Experience: 10+ years of experience. Minimum of 8 years of brand management experience in consumer-driven organizationProven experience in managing a P&L (required)Demonstrated brand leadership support and driving pricing, innovation, and promotions of productsITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship._All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws. _ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship._All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws. _ITW is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
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