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An Amazing Career Opportunity for a Director of Digital Marketing, North America! Location: Austin, Texas Job ID: 38337 We are seeking an accomplished, strategic, and inspiring Marketing Director to lead our North American marketing programs, with key experience in digital marketing. This role will oversee the planning, creation, and delivery of integrated marketing initiatives, driving digital campaigns, nurturing B2B and channel partner communities, and ensuring alignment with global strategies. The ideal candidate will be a natural leader with deep expertise in digital marketing operations, content strategy, customer engagement, and team empowerment. You will have managed agencies and stakeholders and worked cross-functionally to deliver measurable business growth, with specific attention to attribution and marketing KPIs. You will also play a critical role in shaping the future of our marketing ecosystem, contributing to new methodologies and innovative approaches where formal playbooks do not yet exist. Who are we? HID powers the trusted identities of the world's people, places, and things, allowing people to transact safely, work productively, and travel freely. We are a high-tech software company headquartered in Austin, TX, with over 4,500 employees worldwide. Check us out here: and https://youtu.be/23km5H4K9Eo Physical Access Control Solutions (PACS): HID Physical Access Control Solutions (PACS) is at the forefront of securing spaces with advanced, reliable access control solutions. From cutting-edge readers, credentials, and controllers to mobile and biometric technologies, HID PACS empowers organizations worldwide to protect their people, property, and assets with scalable, high-quality solutions. This is more than just a job - it's your chance to join an industry leader to drive innovation in access control and make a real impact on global security solutions. Are you ready to make a difference? Join us and help shape the future of security. As our Director of Digital Marketing, you'll support HID's success by: Owning the development and execution of North American marketing strategies that align with global objectives and drive market impact. Creating and leading integrated marketing programs leveraging all marketing channels, ensuring clear messaging, competitive positioning, and audience resonance. Overseeing marketing operations, including campaign planning, resource allocation, agency management, creative development, and performance measurement. Developing best practice digital communication strategies to engage and nurture B2B customers and channel partner communities, demonstrating ROI. Delivering digital optimization across PPC, SEO, SEM, and paid, owned, and earned digital platforms. Spearheading CRM strategy integration and marketing automation adoption to improve customer engagement and campaign efficiency. Building strong relations with digital and central functions to enhance PACs NAM marketing and leveraging customer data for marketing insights. Sharing your experience and skills across the team to foster continuous improvement in marketing effectiveness. Analyzing customer insights and market trends to inform strategy and refine campaign approaches for PACs NAM. Presenting marketing plans, business cases, and performance updates to executive leadership and stakeholders to gain alignment. Collaborating closely with sales teams to ensure marketing activities support revenue goals. Managing external agencies and partner networks to maximize impact and ROI, including budget management and negotiations. Championing internal culture, team energy, and engagement within the North America marketing team. Your Experience and Background include: 10+ years of progressive experience in senior marketing roles, with proven leadership in complex, matrixed environments. Success in full-spectrum marketing programs, from strategy to execution and measurement. Expertise in digital marketing, audience profiling, and integrated campaign management. Strong understanding of CRM tools (SFDC, Marketo, 6Sense), marketing automation platforms, and digital marketing strategies. Proficiency in analytics tools to optimize social media, PPC, SEM, SEO (including AI Search results). Experience nurturing and building B2B and channel partner communities. Proven ability to manage and develop high-performing teams and share skills with others. Outstanding communication, storytelling, and presentation skills. Executive presence with the ability to influence senior stakeholders. Self-starter with a passion for innovative marketing and continuous learning. Experience in the physical security, access control, or wider security technology industry is beneficial but not essential. What we can offer you: Competitive salary and rewards package Benefits and annual leave for work-life balance A vibrant, inclusive culture Extensive career development resources Being part of a global organization pioneering access solutions Why apply? Empowerment: Work as part of a global team with flexible options. We value most skills and experiences; most of all, your potential. Innovation: Embrace challenges and drive change. We welcome ideas, including flexible work arrangements. Integrity: Be results-oriented, reliable, and authentic. We foster an environment of mutual respect and inclusivity. HID is committed to diversity, equity, and inclusion. We welcome applicants from all backgrounds and perspectives. For accommodations, contact accommodations-ext@ We make it easier for people to get where they want to go! HID technology is behind billions of interactions worldwide, helping create trusted identities for safe, productive, and seamless transactions. Join our team and be part of the ASSA ABLOY Group, with 63,000 colleagues across over 70 countries. We support your growth through feedback, training, and development, encouraging diverse, inclusive teams. #J-18808-Ljbffr