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Job Summary Job Description Market Intelligence (MI) - Develop strategies based on local market research and analysis to derive insights - Identify business opportunities through analysis of local and global market trends - Analyze competition and develop benchmarking strategies - Manage market opportunities and risks by analyzing economic, industrial, and consumer trends - Collaborate with headquarters and overseas subsidiaries to establish global marketing strategies (localization) - Collect MI-related data and establish and refine analysis processes Customer Insight (CI) - Develop marketing strategies by deriving customer insights through local customer data analysis - Formulate tailored strategies by analyzing consumer behavior, cultural characteristics, and purchasing patterns - Define customer segmentation and persona - Analyze CRM data and develop customer experience optimization strategies - Conduct customer satisfaction surveys (NPS), questionnaires, and Voice of Customer (VOC) analysis, and derive key findings - Collaborate with headquarters and local teams to execute and improve customer-focused strategies Qualifications - Experience in global FMCG companies or consulting firms in MI/CI roles - Minimum of 8 years of experience in market research and customer insight analysis in the relevant country or region - Understanding of consumer behavior, cultural differences, and brand perceptions - Essential experience in data analysis and research (including field research) - Proficiency in data analysis tools and BI tools such as Excel, SQL, Python, R (Tableau, Power BI, etc.) - Strong communication skills for collaboration with multinational teams - Proficiency in English or Korean for communication with HQ (essential) What's On Offer

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