Amazon
Business Data Analyst, Global Marketing Programs
Amazon - Arlington, Virginia, United States, 22201
Work at Amazon
Overview
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Overview
Description
AWS Marketing-Global Brand Partnerships is seeking an experienced Business Data Analyst to join their Business Planning team. In this role, you will serve as a key member providing centralized analytics, reporting, and data-driven insights to support marketing initiatives. The ideal candidate will possess strong technical skills in SQL, BI tools (Tableau, Quicksight, Excel, Airtable), and Salesforce.com, combined with excellent analytical and communication abilities. You will work directly with multiple teams and stakeholders to solve complex data challenges, create comprehensive dashboards, and drive data-informed decision-making. This position requires 4+ years of business analysis experience, with demonstrated expertise in marketing analytics, campaign performance tracking, and process optimization. The role demands both technical proficiency and business acumen to translate data into actionable insights for stakeholders across the organization.
Key job responsibilities
Key Responsibilities:
Data Analysis & Reporting
Extract, process, and analyze data from multiple sources
Create and maintain interactive dashboards with drill-down capabilities
Generate regular and ad-hoc reports for stakeholder requirements
Conduct campaign performance analysis and provide optimization recommendations
Technical Implementation
Write and optimize SQL queries for data extraction
Design and develop visualizations using BI tools
Manage Salesforce.com lead tracking and campaign reporting
Implement and maintain data tagging protocols
Quality & Process Management
Ensure data accuracy and reliability through regular testing
Document dashboard designs, data sources, and processes
Identify and implement process improvements
Maintain data hygiene and consistency
Stakeholder Collaboration
Partner with business leaders to define key business questions
Meet regularly with internal stakeholders to understand data needs
Present findings and recommendations to various audiences
Facilitate data-based discussions regarding campaign performance
Strategic Support
Design operational best practices for reporting and analytics
Define data elements to enable analytical capabilities
Support marketing strategy through data-driven insights
Optimize customer journey through lead and campaign analysis
Project Management
Own end-to-end analytics projects
Coordinate with cross-functional teams
Meet deadlines and manage multiple priorities
Drive continuous improvement initiatives
About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience using Microsoft Excel to manipulate and analyze data
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Preferred Qualifications
Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.
AWS Marketing-Global Brand Partnerships is seeking an experienced Business Data Analyst to join their Business Planning team. In this role, you will serve as a key member providing centralized analytics, reporting, and data-driven insights to support marketing initiatives. The ideal candidate will possess strong technical skills in SQL, BI tools (Tableau, Quicksight, Excel, Airtable), and Salesforce.com, combined with excellent analytical and communication abilities. You will work directly with multiple teams and stakeholders to solve complex data challenges, create comprehensive dashboards, and drive data-informed decision-making. This position requires 4+ years of business analysis experience, with demonstrated expertise in marketing analytics, campaign performance tracking, and process optimization. The role demands both technical proficiency and business acumen to translate data into actionable insights for stakeholders across the organization.
Key job responsibilities
Key Responsibilities:
Data Analysis & Reporting
Extract, process, and analyze data from multiple sources
Create and maintain interactive dashboards with drill-down capabilities
Generate regular and ad-hoc reports for stakeholder requirements
Conduct campaign performance analysis and provide optimization recommendations
Technical Implementation
Write and optimize SQL queries for data extraction
Design and develop visualizations using BI tools
Manage Salesforce.com lead tracking and campaign reporting
Implement and maintain data tagging protocols
Quality & Process Management
Ensure data accuracy and reliability through regular testing
Document dashboard designs, data sources, and processes
Identify and implement process improvements
Maintain data hygiene and consistency
Stakeholder Collaboration
Partner with business leaders to define key business questions
Meet regularly with internal stakeholders to understand data needs
Present findings and recommendations to various audiences
Facilitate data-based discussions regarding campaign performance
Strategic Support
Design operational best practices for reporting and analytics
Define data elements to enable analytical capabilities
Support marketing strategy through data-driven insights
Optimize customer journey through lead and campaign analysis
Project Management
Own end-to-end analytics projects
Coordinate with cross-functional teams
Meet deadlines and manage multiple priorities
Drive continuous improvement initiatives
About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience using Microsoft Excel to manipulate and analyze data
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Preferred Qualifications
Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.