Marketing Director
LHH - Fort Worth, Texas, United States, 76102![LHH](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at LHH
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Overview
Responsibilities:Develop and implement a cohesive marketing strategy that supports company objectives.Lead, manage, and mentor the marketing team, fostering a collaborative and innovative work environment.Oversee brand strategy, ensuring strong market positioning and brand equity.Direct all marketing efforts, including digital, social media, and traditional channels.Conduct market research to identify and capitalize on new market segments.Create and execute integrated marketing campaigns to drive customer acquisition and retention.Optimize CRM usage for customer data management.Monitor market share and develop strategies to increase market penetration.Collaborate with Sales, Operations, and external agencies to ensure alignment and effectiveness.Manage the marketing budget, focusing on high ROI initiatives.Advise senior leadership on key marketing activities and strategies.Stay current with industry trends and continuously seek improvements.Qualifications:Bachelor's degree in Marketing, Business Administration, or a related field.10+ years of experience in marketing, preferably within the sports industry or related field.Expertise in branding, digital marketing, and consumer behavior.Strong leadership and team management skills.Excellent analytical, communication, and project management abilities.Ability to manage multiple priorities in a dynamic environment.