Guerlain
Director, Public Relations & Communications
Guerlain - New York, New York, us, 10261
Work at Guerlain
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Overview
Director, Public Relations & Communications
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Director, Public Relations & Communications
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Guerlain Director, Public Relations & Communications
Join to apply for the
Director, Public Relations & Communications
role at
Guerlain Guerlain is seeking a dynamic and experienced Director of Public Relations & Influence to lead our PR and influencer marketing strategy. This role is pivotal in shaping our brand narrative, enhancing our reputation, and driving engagement across various channels. The ideal candidate will be a strategic thinker, an exceptional communicator, and a proven leader with a strong track record of building and executing successful PR and influencer programs.
Job Responsibilities
Strategy Development: Develop and implement comprehensive PR and influencer marketing strategies aligned with overall business objectives. Media Relations: Cultivate and maintain strong relationships with key media contacts, securing positive coverage across relevant publications and platforms. Influencer Marketing: Identify, vet, and manage relationships with key influencers to amplify brand messaging and reach target audiences. Content Creation: Oversee the creation of compelling press releases, media kits, blog posts, and other content to support PR and influencer initiatives. Event Management: Plan and execute press conferences, media events, and influencer activations to generate buzz and drive engagement. Crisis Communications: Develop and implement crisis communication plans to protect the company's reputation in times of need. Measurement & Analysis: Track and analyze the performance of PR and influencer campaigns, providing regular reports and insights to optimize future efforts. Budget Management: Manage the PR and influencer marketing budget, ensuring efficient allocation of resources. Team Leadership: Lead and mentor a team of PR and influencer marketing professionals, fostering a collaborative and high-performing environment. Industry Awareness: Stay up-to-date on industry trends, emerging technologies, and best practices in PR and influencer marketing.
Profile
8+ years of experience in public relations and/or influencer marketing, with increasing levels of responsibility. Proven track record of developing and executing successful PR and influencer campaigns. Strong media relations skills and established relationships with key media contacts in the US. Excellent written and verbal communication skills. Experience with social media marketing and analytics. Strong leadership and team management skills. Ability to think strategically and execute tactically. Experience managing budgets and tracking ROI. Ability to work in a fast-paced, dynamic environment. Experience in Beauty / Luxury environments (preferred)
Additional Information
This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
All your information will be kept confidential according to EEO guidelines.
LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance, and tenure.
While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published range of $160,000-$170,000. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
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Join to apply for the
Director, Public Relations & Communications
role at
Guerlain Director, Public Relations & Communications
Join to apply for the
Director, Public Relations & Communications
role at
Guerlain Guerlain is seeking a dynamic and experienced Director of Public Relations & Influence to lead our PR and influencer marketing strategy. This role is pivotal in shaping our brand narrative, enhancing our reputation, and driving engagement across various channels. The ideal candidate will be a strategic thinker, an exceptional communicator, and a proven leader with a strong track record of building and executing successful PR and influencer programs.
Job Responsibilities
Strategy Development: Develop and implement comprehensive PR and influencer marketing strategies aligned with overall business objectives. Media Relations: Cultivate and maintain strong relationships with key media contacts, securing positive coverage across relevant publications and platforms. Influencer Marketing: Identify, vet, and manage relationships with key influencers to amplify brand messaging and reach target audiences. Content Creation: Oversee the creation of compelling press releases, media kits, blog posts, and other content to support PR and influencer initiatives. Event Management: Plan and execute press conferences, media events, and influencer activations to generate buzz and drive engagement. Crisis Communications: Develop and implement crisis communication plans to protect the company's reputation in times of need. Measurement & Analysis: Track and analyze the performance of PR and influencer campaigns, providing regular reports and insights to optimize future efforts. Budget Management: Manage the PR and influencer marketing budget, ensuring efficient allocation of resources. Team Leadership: Lead and mentor a team of PR and influencer marketing professionals, fostering a collaborative and high-performing environment. Industry Awareness: Stay up-to-date on industry trends, emerging technologies, and best practices in PR and influencer marketing.
Profile
8+ years of experience in public relations and/or influencer marketing, with increasing levels of responsibility. Proven track record of developing and executing successful PR and influencer campaigns. Strong media relations skills and established relationships with key media contacts in the US. Excellent written and verbal communication skills. Experience with social media marketing and analytics. Strong leadership and team management skills. Ability to think strategically and execute tactically. Experience managing budgets and tracking ROI. Ability to work in a fast-paced, dynamic environment. Experience in Beauty / Luxury environments (preferred)
Additional Information
This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
All your information will be kept confidential according to EEO guidelines.
LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance, and tenure.
While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published range of $160,000-$170,000. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing, Public Relations, and Writing/Editing Industries Personal Care Product Manufacturing Referrals increase your chances of interviewing at Guerlain by 2x Get notified about new Director of Communications And Public Relations jobs in
New York, United States . New York, NY $115,000.00-$140,000.00 3 days ago New York, NY $110,000.00-$135,000.00 2 weeks ago New York, United States $250,000.00-$265,000.00 5 days ago New York, NY $109,900.00-$204,100.00 2 weeks ago New York, United States $140,000.00-$180,000.00 1 week ago New York, NY $100,000.00-$225,000.00 4 days ago New York, NY $170,000.00-$180,000.00 10 hours ago New York, NY $165,000.00-$185,000.00 4 days ago New York, United States $115,000.00-$135,000.00 2 weeks ago New York, NY $140,000.00-$175,000.00 3 weeks ago Director, Strategic Communications - Consumer & Corporate
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New York, United States $120,000.00-$180,000.00 5 days ago Senior Director, Public Relations & Partnerships
New York, NY $195,800.00-$269,300.00 2 weeks ago New York, NY $145,000.00-$154,000.00 3 days ago New York, NY $110,000.00-$130,000.00 3 days ago New York, NY $85,000.00-$100,000.00 1 month ago New York, United States $125,000.00-$150,000.00 2 weeks ago New York, NY $170,000.00-$300,000.00 3 days ago New York, NY $140,000.00-$150,000.00 2 weeks ago Director - Premium Brand Public Relations
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New York, NY $155,000.00-$170,000.00 1 month ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr