Healthcare Businesswomen’s Association
Associate Director, Marketing Strategy - Immunology
Healthcare Businesswomen’s Association - East Hanover, New Jersey, us, 07936
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Overview
Job Description Summary
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates. Location: This role is based in East Hanover, NJ and will not have the ability to be located remotely. Novartis is unable to offer relocation support for this role; please only apply if this location is accessible for you. This position will require up to 25% travel as defined by the business (domestic and/or international). The Associate Director, Marketing Strategy will focus on patient marketing strategies supporting a Marketing Director and delivering key strategic analyses to prepare for the anticipated launch of a new medicine in immunology. This individual will work closely with the Director of Marketing Strategy and cross-functional partners to ensure that the Marketing Strategy is effectively integrated into HCP/Patient-centric campaigns and experiences. Additionally, the role involves identifying, testing, validating, and executing creative concepts, creating lead assets for patient/DTC promotions, and embedding best practices across marketers to improve impact and create communities of practice. Major Accountabilities: Work effectively with the ED Marketing Strategy SPOC, Marketing Director(s), and the HCP Marketer(s) to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insight for growth brands and/or supporting patient Marketer Director on this dual indication efforts. Establish brand-specific patient domain expertise, and create engaging brand-centered content and concepts for adaptation into personalized and tailored experiences. Share and embed knowledge on best practices to engage patients and change behavior across the full brand lifecycle. Implement best in class DTC promotion and digital marketing strategies that align to brand goals and maximize business results. Ensure digital plans are appropriately implemented and optimized. Foster a high performing team that proactively and effectively interfaces across key functions to achieve product strategies and objectives. Support and deliver the patient integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and manage the allocated budget for the patient team, collaborating effectively across strategic partners including Customer Experience Planning and Optimization (CXP&O), NPS, Access, TLLs, Communications, Patient Advocacy, Customer Engagement, and Insights and Decision Sciences (IDS). Drive excellence in developing the lead assets for patients through domain expertise to enable adaptation across the end-end experience, partnering closely with the CXP&O team. Provide business requirements and input into selecting the agency (AoR) for brand marketing and partner with Operations to maximize agency relationship(s). Collaborate with General Management, CXP&O, TLLs, IDS, and customer engagement teams on integrated plan and lead asset(s), as appropriate. Essential Requirements: Education : Bachelor’s degree in a related field. Minimum of 5 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare. Minimum of 3 years of demonstrated experience leveraging data, analytics, and customer insights to drive personalization at scale in the US Market. Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred. Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global. Strong experience in digital, non-personal promotion, media, and social. Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders. Detail-oriented with the ability to manage multiple tasks, priorities, and deadlines. Desirable Requirements: Immunology or other specialty therapeutic area experience. Experience in digital strategies and capabilities development. Commitment to Diversity & Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve. Salary Range:
$145,600.00 - $270,400.00 Skills Desired:
Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships.
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Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates. Location: This role is based in East Hanover, NJ and will not have the ability to be located remotely. Novartis is unable to offer relocation support for this role; please only apply if this location is accessible for you. This position will require up to 25% travel as defined by the business (domestic and/or international). The Associate Director, Marketing Strategy will focus on patient marketing strategies supporting a Marketing Director and delivering key strategic analyses to prepare for the anticipated launch of a new medicine in immunology. This individual will work closely with the Director of Marketing Strategy and cross-functional partners to ensure that the Marketing Strategy is effectively integrated into HCP/Patient-centric campaigns and experiences. Additionally, the role involves identifying, testing, validating, and executing creative concepts, creating lead assets for patient/DTC promotions, and embedding best practices across marketers to improve impact and create communities of practice. Major Accountabilities: Work effectively with the ED Marketing Strategy SPOC, Marketing Director(s), and the HCP Marketer(s) to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insight for growth brands and/or supporting patient Marketer Director on this dual indication efforts. Establish brand-specific patient domain expertise, and create engaging brand-centered content and concepts for adaptation into personalized and tailored experiences. Share and embed knowledge on best practices to engage patients and change behavior across the full brand lifecycle. Implement best in class DTC promotion and digital marketing strategies that align to brand goals and maximize business results. Ensure digital plans are appropriately implemented and optimized. Foster a high performing team that proactively and effectively interfaces across key functions to achieve product strategies and objectives. Support and deliver the patient integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and manage the allocated budget for the patient team, collaborating effectively across strategic partners including Customer Experience Planning and Optimization (CXP&O), NPS, Access, TLLs, Communications, Patient Advocacy, Customer Engagement, and Insights and Decision Sciences (IDS). Drive excellence in developing the lead assets for patients through domain expertise to enable adaptation across the end-end experience, partnering closely with the CXP&O team. Provide business requirements and input into selecting the agency (AoR) for brand marketing and partner with Operations to maximize agency relationship(s). Collaborate with General Management, CXP&O, TLLs, IDS, and customer engagement teams on integrated plan and lead asset(s), as appropriate. Essential Requirements: Education : Bachelor’s degree in a related field. Minimum of 5 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare. Minimum of 3 years of demonstrated experience leveraging data, analytics, and customer insights to drive personalization at scale in the US Market. Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred. Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global. Strong experience in digital, non-personal promotion, media, and social. Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders. Detail-oriented with the ability to manage multiple tasks, priorities, and deadlines. Desirable Requirements: Immunology or other specialty therapeutic area experience. Experience in digital strategies and capabilities development. Commitment to Diversity & Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve. Salary Range:
$145,600.00 - $270,400.00 Skills Desired:
Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships.
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