Product Marketing Manager
DataVisor - Mountain View, California, us, 94039![DataVisor](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at DataVisor
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Overview
Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.Our award-winning software platform is powered by a team of world-class experts in big data, machine learning, security, and scalable infrastructure. Our culture is open, positive, collaborative, and results-driven. Come join us!We are looking for a Product Marketing Manager to take a key role in shaping and executing DataVisor's product marketing strategy. In this position, you will work cross-functionally to craft compelling messaging and materials, drive demand, conduct competitive analysis, and contribute to the company's overall success.The ideal candidate is a fast learner and self-starter who can independently lead initiatives from concept to completion while working effectively with various stakeholders.Responsibilities:
Formulate and execute the product marketing strategy to stimulate demand and adoption of DataVisor's cutting-edge fraud and risk analytics solution.Craft compelling product messaging, and differentiation strategies that deeply resonate with target audiences, including impactful messaging for the website.Collaborate seamlessly with product management, sales, and marketing teams to identify market trends, customer needs, and unique selling points.Cultivate and define the company's competitive messaging and positioning through thorough market analysis and benchmarking.Oversee the creation of essential marketing collateral, encompassing product sheets, case studies, ebooks, presentations, and web content.Lead and execute go-to-market initiatives and campaigns, including seamless product launches, demand generation, and comprehensive sales enablement.Establish and monitor metrics to assess the effectiveness of marketing programs, continually optimizing strategies.Qualifications:
Bachelor's or Master's degree in Engineering, Marketing, Communications, or related field; MBA preferred.At least 5+ years of full-time experience, ideally in marketing, product, sales, consulting or similar roles, with 0-2 years of product marketing experience preferred.Strong collaboration and stakeholder management skills, with the ability to work with technical teams.Self-starter with the ability to initiate and drive new projects that align with business growth objectives and go-to-market strategies.Excellent writing skills with the ability to create compelling marketing collateral to support demand generation efforts.Strong strategic and analytical acumen, translating market insights, customer requirements, and competitive positioning into impactful marketing initiatives.Background in the fraud and risk industry is a plus.Start-up experience is a plus.Familiarity with cloud computing, big data, and AI is a plus.PR and Communications background is a plus.Benefits:
Health Care Plan (Medical, Dental & Vision)Retirement Plan (401k, IRA)Life Insurance (Basic, Voluntary & AD&D)Paid Time Off (Vacation, Sick & Public Holidays)Short Term & Long Term DisabilityCatered Lunch and DinnerTeam OffsitesStock Option PlanTotal Annual Compensation Range ($120,000 to $150,000)
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