Director, Product Marketing (US)
Immunocore - Rockville, Maryland, us, 20849![Immunocore](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Immunocore
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Overview
You will be charged with developing and driving, alongside a cross-functional team, a robust commercial strategy that meets the brand ambition for KIMMTRAK in mUM.Collaborate closely and provide strategic direction to cross-functional groups (e.g. Regional marketing, Analytics/Insights, Access, Medical, Sales, Training, Regulatory) for the development and implementation of both strategic and execution plans.Represents US at KIMMTRAK Global Product TeamMonitor brand performance and provide input into forecasting and expenses.Lead the creation of new HCP focused field resources for metastatic uveal melanoma market.Field execution, including point for field meetings, developing Health Care Provider (HCP) messaging, and targeting, monitoring strategy execution, and incorporating customer insights into strategy evolution.Collaborate with Access team members in developing and communicating key aspects of the product s value proposition and other attributes to key stakeholders.Ensure strategic and tactical plans meet compliance and regulatory guidelines and company policies.Develop and delivers key brand presentations to leadership and the field organization.Participate in the annual operational planning process by shaping the tactical plan and budget required to achieve the brand’s stated objectives.Assess investment viability of programs based on anticipated value/impact and formulate recommendations for future plans based on findings.Develop annual budget and track expenses through the year.Escalate issues that represent significant barriers to execution and/or business impact.Think innovatively, challenge status quo, and gain sponsorship/ support within the company to address gaps.Position Location:
Rockville, MDEducation Requirement:
Required: Bachelors' degree (BA/BS)Preferred: Masters' degree (MBA/MS)Required Experience and Skills:
Minimum 10 years of experience in the US pharmaceutical/biotech industryOncology launch experience (IV drugs specifically); Rare/Orphan experience also desiredCore marketing experience including strategy development, tactical execution, performance tracking, and competitive planningStrong relationship building, problem solving, innovative thinking, teamwork, analytical, and written/verbal communication skillsDocumented examples of uncovering new growth opportunities by exploring the “why’s” of HCP prescribing behaviorStrength managing complexity and multiple competing prioritiesExperience influencing without direct authority and working successfully with cross- functional teams and multiple agency partnersRequires up to 20% travel, including some weekendsPreferred Experience and Skills:
Experience in melanoma marketUS customer-facing experience (sales, sales leadership, etc.)Basic understanding or how US oncology buy and bill for IV drugs operate and it’s influence on treatment decisionsLeading development of strategic/tactical plans and budget managementExcels when addressing ambiguity, working outside existing processes or structuresThe position will be based in Rockville, MD and will report to the VP, Head of US Commercial.#J-18808-Ljbffr